L’agenzia Russa Voskhod per lanciare Tochka Bank come alternativa al mercato dei competitor ha deciso di ispirarsi al mondo dell’arte, contrapponendolo a quello del denaro e del business delle banche più tradizionali. Ecco perché lo spot è ambientato in una galleria d’arte dove un pubblico di money man cinico e freddo rimane impassibile di fronte a capolavori che prendono vita.
Credit
Advertiser: Tochka Bank
Head Of Brand Marketing: Yana Gannik (Head Of Marketing, Tochka Bank Co-Founder)
Head Of Marketing: Yana Gannik
Pr Manager: Aleksandra Prytkova
Head Of Social Marketing: Tatyana Kornaushchenko (Head Of Internet Marketing)
Designer: Konstantin Baydak
Project Manager: Sofya Maslennikova, Yana Istomina
Head Of Digital: Tatyana Kornaushchenko
Creative Agency: Voskhod Agency
Copywriter: Anton Rozhin, Darya Ovechkina
Art Director: Agnieszka Brzezina
Creative Director: Andrey Gubaydullin
Account Manager: Irina Shubina
Head Of Strategy: Dmitry Donik
Production Company: Daddy’s Film Production
Director: Ilya Naishuller
1st Ac: Nikolay Shinkarenko
2nd Ac: Andrey Babich, Maxim Timoshenko
Gaffer: Aleksandr Egorov
Cinematography: Vladislav Opelyants
Casting: Maroussia Sayapina, Castingmoscow
Hair & Make Up: Igor Boyko, Anastasiya Ramlya
Unit Manager: Mikhail Goglov
Dolly Grip: Alex Panchenko
Props: Alexander Kucheriavy (Rastabike) (Property Master ) , Xenia Lovina (Assistant Property Master)
Set Decorator: Vyatcheslav Chulikov
Chief Operator: Georgiy Tseselchuk (Blackscreen) (Backstage Operator)
Executive Producers: Egor Solomatin
Costume Designer: Julia Subbotina
Head Of Production: Dmitry Dimchevskiy
Production Designer: Dmitriy Onishchenko, Konstantin Baidak (Tochka Designer)
Post Production Company: Cgf
Colourist: Maxim Mironov (Colorlarek), Alex Zolotarev (Cgf)
Vfx Supervisor: Alexander Gorokhov
Producer: Ekaterina Averina (Vfx & Di Producer)
Art Director: Izabela Cichonska
Sfx: Maxim Sorokin (Sfx Supervisor)
Head Of Cg: Alena Kucherova
Post Production Assistant: Egor Larichkin, Aleksander Zhukov
Track: ‘Angel’ Written & Performed By Massive Attack