Prior to the shortlist announcement due Tuesday, June 15 and following the Italian judging session, the Gerety Awards, the only creative prize to reward the best in advertising from the female vision, announces that VMLY&R is the Italian agency of the year.
Agency of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length and includes up to three pieces of work from the past 12 months.
VMLY&R Italy was awarded for their portfolio cut entry that included work like Rockin’ Mamas for Rolling Stone Magazine, A Modo Mio for Lavazza Coffee and The Endless Dolce Vita for Disaronno.
Simona Maggini, Country Manager and Ceo WPP & VMLY&R Italy, says: “This is a very special award, from a very special jury to a very special agency. Our common ground is commitment to quality and constant improvement and this can only come from the amazing VMLY&R Italy team. Thanks to the jury for the hard work and for the recognition”.
