Eurobest has today announced the winners of the 2020 awards, as well as releasing the special award rankings and the annual Eurobest Creativity Report. Now in their 32nd year, the awards – which are part of the Lions family – recognise and celebrate Europe’s diverse creative excellence.
Sweden has been awarded the most times with 35 trophies, nine of which are Grands Prix. ‘The Moldy Whopper’ for Burger King by Ingo, Stockholm / David, Miami / Publicis Romania, Bucharest, was a standout piece of work, being awarded five Grands Prix. Outdoor Jury President, Dr Stephan Vogel, Chief Creative Officer Emea and Creative Chairman, Ogilvy Germany, said that:“The Moldy Whopper is breaking all rules of Food advertising. It’s bold and brave and a milestone in the history of branded communication. In a world with a lot of preservatives in food The Moldy Whopper has shown the way forward to better nutrition”.
France has ranked second in the country rankings with 23 trophies and Belgium has placed third with 20. In the Special Awards, Publicis Worldwide has been named as the Network of the Year, BETC Paris has been awarded Agency of the Year, and N=5 Amsterdam is this year’s Independent Agency of the Year.
Sweden sees further success in the Special Awards with production company New Land winning the Eurobest Golden Palm for the first time. Elsewhere, the Media Network of the Year Award sees another first with MediaCom celebrating their inaugural win of the accolade.
Eurobest 2020 Grand Prix Winners
Brand Experience & Activation
ENJOY BEFORE RETURNING for DIESEL by PUBLICIS ITALY, Milan
Creative Data
PRINTED BY PARKINSON’S for CHARITÉ BERLIN UNIVERSITY HOSPITAL by INNOCEAN WORLDWIDE EUROPE, Berlin
Creative eCommerce
VAR DISCOUNT for ELKJØP by NORD DDB, Stockholm
Creative Effectiveness
CLOSED FOR MAINTENANCE for VISIT FAROE ISLANDS by VISIT FAROE ISLANDS, Torshavn
Creative Strategy
THE DARK SIDE OF MONEY for ABN AMRO by N=5 Amsterdam
Design
PRINTED BY PARKINSON’S for CHARITÉ BERLIN UNIVERSITY HOSPITAL by INNOCEAN WORLDWIDE EUROPE, Berlin
Digital
BLACK FRIDAY RE(SALE) for IKEA DENMARK by HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE, Copenhagen
Digital Craft
DARK: INTERACTIVE NETFLIX GUIDE for NETFLIX by MEDIAMONKS, Hilversum
Direct
ENJOY BEFORE RETURNING for DIESEL by PUBLICIS ITALY, Milan
Entertainment
WHAT WE DO NEXT for DEUTSCHE TELEKOM by SAATCHI & SAATCHI, London
Film
THE MOLDY WHOPPER for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Film Craft
CROCODILE INSIDE for LACOSTE by BETC, Paris
Glass: The Award For Change
FRANCESCA for DIESEL by PUBLICIS ITALY, Milan
Grand Prix for Good
EURYTHENES PLASTICUS for WWF GERMANY by BBDO, Düsseldorf Healthcare A HARD PILL TO SWALLOW for APOTEK HJÄRTAT by ÅKESTAM HOLST, Stockholm
Healthcare
A HARD PILL TO SWALLOW for APOTEK HJÄRTAT by ÅKESTAM HOLST, Stockholm
Industry Craft
THE MOLDY WHOPPER for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Innovation
THE 2030 CALCULATOR for DOCONOMY by FARM Stockholm
Integrated
THE MOLDY WHOPPER for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Media
RABBI-BOT for P&G by MEDIACOM CONNECTIONS, Tel Aviv
Mobile
UNDERGROUND PREMIER for 13ÈME RUE by BETC, Paris
Outdoor
THE MOLDY WHOPPER CAMPAIGN for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
PR
A HARD PILL TO SWALLOW for APOTEK HJÄRTAT by ÅKESTAM HOLST, Stockholm
Print & Publishing
THE MOLDY WHOPPER CAMPAIGN for BURGER KING by INGO, Stockholm / DAVID, Miami / PUBLICIS ROMANIA, Bucharest
Radio & Audio
THE CLIENT SAID NO for DAHOUSE AUDIO by INNOCEAN WORLDWIDE EUROPE, Berlin
