Nordstrom, catena di store americana, con Droga5 New York ha colto l’opportunità di esprimere ciò che per il brand significhi ‘miglior look’.
La campagna ‘An Open Mind Is The Best Look’ vuole testimoniare l’individualità e l’espressione umana in tutti i suoi sentimenti ed emozioni.
Il film di due minuti è ambientato in una classe di teatro, dove l’insegnante convince un gruppo eterogeneo di ragazzi a esprimersi senza paura. “Senti quello che dici … voglio vedere un’esperienza umana!”, dice, spingendo gli studenti ad essere vivi, a connettersi l’uno con l’altro ed essere totalmente se stessi.
Credit
Client: Nordstrom
Campaign AN OPEN MIND IS THE BEST LOOK
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Neil Heymann
Executive Creative Director: Alexander Nowak
Associate Creative Director: Kia Heinnen
Associate Creative Director: Patrick Glorieux
Copywriter: Ben Brown
Art Director: Jackie Moran
Senior Designer: Jen Lally
Chief Creation Officer: Sally-Ann Dale
Director of Film Production: Jesse Brihn
Executive Producer, Film: Mike Hasinoff
Associate Producer, Film: Carlos Valdivia
Music Supervisor: Mike Ladman
Director of Business Affairs: Jocelyn Howard
Senior Business Affairs Manager: Ann Marie Turbitt
Business Talent Manager: Michelle Cramer
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Román-Torres
Group Strategy: Director Deepa Sen
Senior Strategist: Kaveri Gautam
Chief Media Officer: Colleen Leddy
Head of Communications Strategy: Dean Challis
Communications Strategy Director: Danni Patterson
Senior Communications Strategist: Hillary Fink
Communications Strategist: Kathryn Rhyne
Group Account Director: Courtney Russell
Account Director: Celeste Pulman
Account Manager: Dani Frank
Senior Project Manager: Laura Rothman
Client: Nordstrom
CMO: Scott Meden
VP, Creative: Red Godfrey
VP, Creative Projects: Olivia Kim
VP, Brand & Digital Marketing: Deniz Anders
Creative Strategy Director: Strath Shepard
Brand Manager: Jenna Edmunds
Senior Program Manager: Karly Orr
Program Manager: Tammy Mair
Production Company: Epoch Films
Director & Photographer: Martin de Thurah
DOP: Kasper Tuxen
Founding Partner: Mindy Goldberg
Executive Producer: Melissa Culligan
Head of Production: Megan Murphee
Producer: Michaela Johnson