Miller Lite ha creato una divertente soluzione per quei giocatori di playstation che desiderano bere una birra mentre giocano, ma non vogliono interrompere la partita.
Il Can-troller, la lattina di birra che può controllare il gioco come un normale joy-stick.
Per il lancio dell’edizione limitata, Miller sarà presente il 12 giugno all’evento di gaming che prenderà piede a Los Angeles, nel quale i partecipanti potranno provare il Cantroller e vincerlo sfidando Eric Andre, uno dei gamer più conosciuti negli USA e testimonial della campagna.
Credit
Advertiser: Millercoors
Chief Marketing Officer: Michelle St. Jacques
Associate Marketing Manager: Caroline Flood
Director Of Marketing: Lisa Rudman
Senior Brand Manager: Justine Stauffer
Vp: Anup Shah
Public Relations Manager: Colleen Weber
Creative Agency: Ddb Chicago (Experiential: Jack Morton Worldwide)
Copywriter: Nick Stoner, Joey Johnson
Art Director: Nick Howard, Guiga Cunha
Chief Creative Officer: Ari Weiss (North America), John Maxham (Chicago)
Group Creative Director: Myra Nussbaum
Account Executive: Lauren Remar
Chief Production Officer: Diane Jackson
Production Business Manager: Scott Terry
Business Talent Manager: Shirley Mcmahon
Associate Creative Director: Nick Howard, Nick Stoner, Guiga Cunha
Svp, Group Account Director: Kiska Howell
Project Manager: Leah Ziegler
Account Supervisor: Katelyn Ledford
Senior Producer: Jason Georgen
Executive Producer: Keith Jamerson
Digital Agency: Unit9
Tech Lead: Andy Sheen
Tech: Mike Schrofel
Head Of Production: Mindy Lubert
Product Designer: Yu-Chang Chou
Producer: Martina Sogni, Winona Bedford
Executive Producer: Luca De Laurentiis
Creative Director: Yifei Chai
Media Agency: Connect
Production Company: Bullitt
Executive Producer: Todd Makurath, Luke Ricci
Director: Anthony Leonardi
Dop: Jenni Sprunger
Producer: Nathaniel Greene
Edit Company: Whitehouse
Editor: Matthew Wood
Edit Assistant: Luke Sloma
Producer: Lauren Connolly
Post Production Company: Framestore
Creative Director: Anthony Gibbs, Alex Thomas
Cg Supervisor: Jessica Groom
Senior Producer: Rachel Mariscal Creasey
Music Company: The Elements Music
Composer: Dan Bewick
Creative Director: Andy Carroll
Executive Producer: Ian Dalsemer
Sound Company: Studio 225
Producer: Cameron Aper
Studio Director: Kendall Fash
Sound Design & Mix: Nick Papaleo
Pr: Icf Next
