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#changedestiny. Un pool di talenti Grey e MediaCom (WPP) nel mondo per la nuova campagna del brand di skincare SK-II. Un mix di animazione e live action con la musica originale di John Legend e Lexie Liu

https://www.youtube.com/watch?v=4-d9AgXyZ64&feature=youtu.be
Sei film basati sulle esperienze reali di sei atlete olimpiche. Ogni storia esplora cosa significa prendere il destino nelle proprie mani, superando le pressioni della società con i suoi dettami su come sembrare e diventare perfette.
Le protagoniste
  • 1. ‘VS’ Pressure starring Ishikawa Kasumi, table tennis player and two-time Olympic medalist (film)
  • 2. ‘VS’ Trolls starring Simone Biles, the world’s most decorated gymnast (film
  • 3. VS’ Obsession starring LiuXiang, world-record swimmer (film)
  • 4. VS’ Rules starring Mahina Maeda, surfer (film)
  • 5. ‘VS’ Machines starring Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists (film)
  • 6. VS’ Limitations starring Hinotori Nippon, the Japan Volleyball team (film)

Credit

Lead Creative Unit: WPP Agencies (Grey and Mediacom)

Partners: HUGE, VaynerMedia, Mano, Hogarth Worldwide

Client: SK-II

Executive Creative Director: Leo Savage

Executive Creative Strategy Director : Danni Mohammed

Executive Creative Business Director: Siddika Dehlvi

Executive Creative Producer: San Takashima

WPP Team Lead: Nihar Das

Integration Lead: Nathan Wilson

Creative Strategist & Copywriter: Katie Mulligan

Executive Account Director: Yukiko Ochiai

Executive Creative Director: Graham Drew

Creative Consultant: Stuart Harkness

Creative Directors:  Ashley Chen, Ken Mitani, Sudhir Pasumarty

Creative Consultant: Shane Lester

Strategy Director: Hiroko Matsuo

Senior Copywriter: Yukika Anan

Senior Art Director: Yoichai Inamura

Designer: Amanda Ang

Project Director: Lorysa Rossnagel

Account Manager: Eulisa Tan

Senior Producer: Miwako Yasukouchi

Senior Producer: Shoko Akutagawa

Producer: Hayato Chaki

Senior Account Executive: Iris Gu

Business Director: William Godwin

Senior Project Director: Angelique Malabanan

Account Director: Sue-Ann De Cruz

Account Executive: Sneha Basu, ChiewLing Loke

Art Director: Jerry Li

Assistant Account Executive: Sho Ikegami

Executive Media Director: Prajat Khare

Media Strategy Director: Archana Ram,Siddharth Singh,Varsha Sethia, Rohit Khanna,

Songwriter/Singer: John Legend (‘VS’ Trolls)

Songwriter/Singer:  Lexie Liu (‘VS’ Obsession)

Music Studio:  Simon Elms, Eclectic Sounds

Photographer: Matt Holyoak’

‘VS’ Rules, ‘VS’ Machines

Production Studio: Imaginary Forces

Director: Alan Williams

Producer:  Jon Hassell / Melody Alexander

‘VS’ Pressure, ‘VS’ Obsession

Production Studio: Platige Image

Director: Bartek Kik, Damian Nenow

Producer:  Robert Stasz / Justyna Supernak

‘VS’ Trolls

Production Studio: Passion Pictures

Director: Jon Saunders

Producer: Rick Bland / Mike Turoff / Ioan Holland / Luiza Cruz-Flade

‘VS’ Limits

Production Studio: C3

Director: TAKCOM

Producer: Yuki Iizumi / Yuto Adachi

Casting: Gambit

Hogarth Singapore: Daryl Bryan Lim

Event Partner: Yucolab