Cannes Lions today announced that the funds generated from entries into the Sustainable Development Goals Lion will be distributed to the Friends of the Palau National Marine Sanctuary and the Palau Pledge Legacy Team, the client behind the Palau Pledge which won the first SDG Lions Grand Prix at Cannes Lions 2018.
The campaign, which was described by 2018 SDG Lion Jury President Mark Tutssel, Executive Chairman and Global Chief Creative Officer, Leo Burnett Worldwide as “proof positive that the true winner in this category is humankind”, stamped an environmental pledge to the children of Palau into every visitor’s passport. Since its launch in December 2017 over 150,000 people have signed the pledge.
Introduced with the support of the United Nations, the SDG Lions aim to advance awareness of the Sustainable Development Goals by encouraging the creative industries to focus on harnessing creativity to positively impact the world. In its inaugural year the Lion received 898 entries generating a total of €323,280 in funds, which the Palau Pledge will receive to scale the project and make real change both in Palau and further afield.