Al centro della scena un gruppo di animali maltrattati che cantano in una nuova campagna online e sui social media per PETA.
E’ la prima volta che l’organizzazione no profit ha collaborato con l’agenzia per promuovere una campagna contro l’uso di prodotti di origine animale, persino la lana, e incoraggiare i consumatori ad abbracciare la moda vegana.
Ambientato in una fattoria che ricorda i classici programmi televisivi per bambini dei decenni passati, l’attrice e comica Jessie Cave incontra animali sani e apparentemente allegri che si lanciano in un’allegra canzone, orecchiabile ma raccapricciante, sul trattamento crudele che subiscono in nome della moda.
Credit
Client: PETA
Elisa Allen, VP of Programs and Operations
Iona Kirby, Relations Manager
Agency: House 337
Executive Creative Directors: Jo Moore, Leon Jaume
Creative Directors: Steve Hawthorne, Katy Hopkins
Senior Creatives: Holly Fallows, Charlotte Watmough
Senior Producer: Victoria Fischer, Lawrie McLintock
Planners: Laura Sammarco, George Poynter
Account Director: Richard Williams, Chris Johnson
Designer: Nick Dinnen
Influencer Lead: Gemma Glover
Social Strategist: Duncan McLauchlan
Production Company: Blinkink
Director: Will Wightman
Executive producer: Josef Bryne
Head of production: Alex Halley
Producer: William Kay
Production Manager: Molly Turner
Production Assistant: Charlotte Herbert
Storyboards: Ewa Luczkow
Concept Artist: Mysie Pereira
Graphic Designer: Mickey Miles
Talent: Jessie Cave
1st AD: Anna Argiros
DOP: Toby Goodyear
1st AC: Josh Higgin
Gaffer: Tim O’Connell
Spark: James Foreman, Robin Brigham
Makeup & Hair: Sarah Cherry
Art Director: Brin Frost
Art Department: Jimmy Wilkes, Connor Chung, Rosie Tonkin, Sam McSweeney, Connor Quinn
Puppet Maker: Isabel Garret
Puppet Wrangler: Areeya Bass
Lead Puppeteer: Charli Dubery
Puppeteer: Kim Scopes, Matt Lyons, Mikey Brett
Runner: Henry Kent
Edit Company: tenthree
Editor: Nick Armstrong
Edit producer:Rachel Goodger
Compositor: Caroline Tarrago
Grade: no.8
Colourist: Alex Gregory
Colour Producer: Charlie Morris
Audio Post Production – String and Tins
Sound Design and Mix – Jim Stewart
Foley – Kaspar Broyd
Audio Producer – Olivia Endersby
Music Composition – Joe Wilkinson
Music Composition and Lyrics – Will Wightman at Blink Industries
Post Production: Absolute
Post Producer: Phil Brewster
VFX Op: Joe Tang
VFX OP: Toby O’Connell
