Cannes Lions has announced Paul Hirsch, President, Chief Creative Officer, Doremus, as the inaugural Jury President to lead the newly launched Creative B2B Lions at the 2022 Awards.
Paul Hirsch will lead the jury for the Creative B2B Lions, which celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses, to recognise creative excellence in the sector.
The Creative B2B Lions were developed with input and research from industry experts, supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner.
