Serviceplan Campaign Hamburg has developed a new global brand campaign for METRO Wholesale based around the company’s new claim ‘Your Success is our Business’. This clearly highlights METRO’s role in supporting the success of all independent business owners. The campaign, which will appear in over 20 countries, is also the kick-off for a new brand identity.
“We are proud to reach this milestone together with our Client. With a campaign METRO is not just communicating in over 20 countries, but also with a campaign that motivates the METRO employees internally and makes them proud”, says in the press release Leif Johannsen and Patrick Matthiensen, Executive Creatives at Serviceplan Campaign Hamburg.
Gisele Musa, Global Director Branding & Activation at METRO, added: “The new global brand campaign and brand identity developed by Serviceplan Campaign Hamburg is a logical progression in our endeavours to do everything we can for the success of independent businesses. Our clear promise and commitment to our customers is now being brought to life through our brand communication”.
Michael Schneider, Managing Director of Serviceplan Campaign Hamburg, says: “Our many years of partnership and cooperation with METRO have reached their highest point yet. We are thrilled to be able to provide a company with over 50 years of success with brand communication that is just as strong”.
The new brand identity will now gradually be seen at all levels of brand communication and at METRO’s locations around the world.
The new brand identity, also developed by Serviceplan Campaign Hamburg, visualises the new METRO brand claim through the Angle of Success, an up-and-coming area derived from both the logo and the brand positioning. The brand identity will now be successively rolled out in all countries where METRO is active and will be used in all internal and external business documents and marketing media.
Serviceplan Campaign Hamburg has been the international creative lead agency for the Branding & Activation division of METRO since 2014. The Serviceplan Campaign Hamburg team, made up of Managing Director Michael Schneider (Consulting) and Executive Creatives Patrick Matthiensen (Creation) and Leif Johannsen (Creation), Lukas Paschke (Strategy) and Creative Directors Hugo Gstrein and Jakob Rheinländer, is responsible for campaigns, CI and claims.
