Creative & Communication

Land Rover revisits Canadians’ epic journey for 70th anniversary celebration

Land Rover is celebrating its 70th anniversary by revisiting an epic around-the-world road trip taken by two Canadians, one of whom would become the country’s foremost nature painter, more than 60 years ago.

The campaign’s centrepiece is a stirring three-minute video produced by Wonder Screen for Spark44. Directed and edited by Reilly Saso, the short film chronicles the epic 1957 journey taken by renowned Canadian artist and naturalist Robert Bateman and biologist/ecologist Bristol Foster in a custom-built Land Rover Series 1, nicknamed the Grizzly Torque.

The video combines modern day footage of Bateman and Foster inside the restored Grizzly Torque – which was rescued from a scrap yard in the B.C. interior several years ago – with archival footage captured by Foster on their 60,000-kilometre journey through 19 countries on four continents, including Africa and Australia.

The video demonstrates Land Rover’s unmatched all-terrain capabilities, with clips showing it navigating everything from mud and desert to dirt roads.

Credit

Client: Jaguar Land Rover

President: Wolfgang Hoffmann

Director, Marketing and Product Planning: Jeff Peel

Land Rover Marketing Communications Manager: Kitty Luu

Agency: Spark44

Business Director: Karen Hyman

Art Director: Peter Buck

Copywriter: Matt Page

Account Supervisor: Laura Anderson

Social Media Strategist: John Bastawrous

Agency Producer: Idowu Aluko

Matt Page – Copywriter

Peter Buck – Art Director

Production Company: Wonder Screen Inc.

Director: Reilly Saso

Executive Producer: Chelsea Hulme

Line Producer: Scott Jewett, Anthill Films

Director of Photography: Brandon Kelly, Anthill Films

Editor: Reilly Saso

Audio Engineer: Eric Hulme

Post Production Facility: Redlab Digital

Colourist: Jason Zukowski

Producer: Pallavi Joshi-Firby

Executive Producer: Laurie Kerr Jones