Land Rover is celebrating its 70th anniversary by revisiting an epic around-the-world road trip taken by two Canadians, one of whom would become the country’s foremost nature painter, more than 60 years ago.
The campaign’s centrepiece is a stirring three-minute video produced by Wonder Screen for Spark44. Directed and edited by Reilly Saso, the short film chronicles the epic 1957 journey taken by renowned Canadian artist and naturalist Robert Bateman and biologist/ecologist Bristol Foster in a custom-built Land Rover Series 1, nicknamed the Grizzly Torque.
The video combines modern day footage of Bateman and Foster inside the restored Grizzly Torque – which was rescued from a scrap yard in the B.C. interior several years ago – with archival footage captured by Foster on their 60,000-kilometre journey through 19 countries on four continents, including Africa and Australia.
The video demonstrates Land Rover’s unmatched all-terrain capabilities, with clips showing it navigating everything from mud and desert to dirt roads.
Client: Jaguar Land Rover
President: Wolfgang Hoffmann
Director, Marketing and Product Planning: Jeff Peel
Land Rover Marketing Communications Manager: Kitty Luu
Business Director: Karen Hyman
Art Director: Peter Buck
Copywriter: Matt Page
Account Supervisor: Laura Anderson
Social Media Strategist: John Bastawrous
Agency Producer: Idowu Aluko
Matt Page – Copywriter
Peter Buck – Art Director
Production Company: Wonder Screen Inc.
Director: Reilly Saso
Executive Producer: Chelsea Hulme
Line Producer: Scott Jewett, Anthill Films
Director of Photography: Brandon Kelly, Anthill Films
Editor: Reilly Saso
Audio Engineer: Eric Hulme
Post Production Facility: Redlab Digital
Colourist: Jason Zukowski
Producer: Pallavi Joshi-Firby
Executive Producer: Laurie Kerr Jones