Per celebrare i 150 anni, Heinz ha lanciato un nuova campagna per il Regno Unito, Europa, Medio Oriente e Africa.
Creata da BBH London, la campagna da 15,3 milioni di dollari prevede anche un 30″. Il film è stato girato dai registi Dom & Nic, con colonna sonora ‘I Like it’, canzone del 1960 del duo Mike e Bernie Winters.
Lo spot è supportato da numerose attivazioni cross-channel, campagna stampa e Ooh scattata da Gareth Morgan.
Credit
Victoria Sjardin: EMEA Marketing Vice President
Kiki Jin: EMEA Marketing Director
Andrea Egido: EMEA Senior Brand Manager
BBH Chief Creative Officer: Ian Heartfield
BBH Associate Creative Director: David Lasar & Thibault Michal
BBH Creative Director: Nick Kidney & Kevin Stark
BBH Strategy Director: Lucian Trestler
BBH Strategist: Melanie Eckersley
BBH Account Director: Piers Raffo
BBH Account Manager: Charlotte Woods
BBH Account Executive: Adam Smith
BBH Music Supervisor: Julz Baldwin
Music Supervision: The Most Radicalist Black Sheep Music
Hogarth Group Account Director: Natalie Jalie
Hogarth Senior Account Manager: Giulia Razza
Hogarth Producer: Manuela Franzini
Hogarth Assistant Producer: Cameron Simpson
Production Company:
Production Company: Outsider
Director: Dom & Nic
Executive Producer: Richard Packer
Producer: John Madsen
DoP: Tom Townend
Post Production: The Mill / Gramercy Park Studios
Editor/Editing House: Final Cut – Ed Cheeseman
Sound: Toby Griffin
Hogarth Print:
Hogarth Producer: Jacqui Dixon/Gregg Smyth
Photographer: Gareth Morgans
