On April 23rd, Marni opens the doors launching new stores around the world, first Florence, then Rome in July, at the same time of New York Madison to end with September in Paris.
Each store has been represented by exclusive custom made papier machè sculptures, 1 per store on each city. There is the chicken in Florence, the bull in Rome, the fawn in New York Madison and dulcis in fundo the rooster in Paris. The papier-mâché are all art crafted in Colombia by local artisans.
Pink Salt Productions connected with Marni, for the creative scouting of 4 designers: 1 per each store & city. To most of them, Marni asked for drawings an individual storytelling based on the city & and exploring the animal concept expressed in his art.
The 4 artists will design & animate his own artworks for Marni, to be shared and posted on social as FB and IG.
Matt Blease illustrates Florence, in his own charm as well as the beauty of its architecture. The star is a chicken.