Il manifesto Volvo for Life
‘Crediamo che il modo in cui vivi influisca sul modo in cui guidi, e che il modo in cui guidi influisca sul modo in cui vivi la tua vita. Crediamo che la sicurezza sia il partner silenzioso del progresso, della grandezza. Pensare in modo diverso. Essere diversi. Sentirsi al sicuro ci stimola superare i nostri limiti. Ad essere noi stessi. A sfidare noi stessi. Perché quando ti senti al sicuro, puoi essere davvero libero’.
AKQA e Grey hanno collaborato con Volvo Cars per ampliare il concetto di sicurezza creando la piattaforma ‘For Life’. Con l’arrivo del fully electric flagship Suv, Volvo EX90, Volvo Cars vuole coinvolgere i consumatori riflettendo su come ci si sente quando si guida.
Credit
AKQA
Creative:
Peter Lund – Global Chief Creative Officer
Ander Hernando – Designer Director
Laura Hunter – Associate Creative Director
Sam Tablada – Senior Designer
Sebastian Regfeldt – Senior Creative
Jesper Ståhl – Senior Creative
Simon Magnusson – Senior Copywriter
Linus Lövbacka – Senior Designer
Anthony Penglase – Senior Product Designer
Asim Bawa – Motion Designer
Beverly Enrico – Associate Creative Technologist
Saga Westlund – Creative
Ludvig Pehrson – Associate Creative Director
Strategy:
Miriam Plon Sauer – Executive Strategy Director
Client Service and Delivery:
Zoë Baker – Client Partner
Fredrik Stahre – Associate Creative Director
Natalie Conway – Account Manager
Tech:
Michael Carlisle – Group Technical Director
Florent Segouin – Creative Development Director
Mike Pires – Senior Art Director
UX:
Uros Petrevski – Strategic Design Director
Grey
Laura Jordan Bambach – President&Cco
Javi Campopiano – Worldwide Cco
Sam Haynes – Creative Director
John Gibson – Creative Director
Ed Hayne – Strategy Director
Gil Caldwell-Dunn – Strategy Director
Rob Gray – Business Director
Sam Dowling – Agency Senior Producer
Alicia Cordell – Agency Assistant Producer
Production Company: New-Land
Ben Turnbull – Production Company Produce
Sheila Johansson – Director
