Yard, the Parisian creative agency known for its capacity in connecting with the urban generation through its work across music, sports, fashion and cinema will be joining Sid Lee Paris.
This professional union began earlier this year and has allowed for the two entities to combine their expertise and talents. Yard’s roster of clients – Nike, Desperados, Beats by Dre, Uniqlo, Jordan, Red Bull and Converse, to name a few – will join the diverse range of Sid Lee Paris’s, which include Honda, KFC, Paris Saint-Germain football, Dom Perignon, Skyn and BNP Paribas, among others.
Sid Lee Paris will now be able to enlarge its creative offering, adapting campaigns to this growing audience, as well as benefiting from the expertise offered by Miles, Yard’s production studio.