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Renault – Kangoo Van, per chi pensa alla grande. Quando la creatività e il crafting fanno la differenza anche per un furgone. E Venturelli non sbaglia un colpo

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Since the launch of the first generation, Renault Kangoo Van has always been able to innovate to meet the expectations of the most demanding professionals. The new Renault Kangoo Van is no exception to the rule, offering a new design but also a major innovation: open sesame by Renault, the side opening of 1.45m without a central pillar, which makes it the widest side access in its category

 To highlight this innovation, which provides an unparalleled level of practicality, Renault and Publicis Conseil produced a campaign featuring a craftsman developing his business using the new Renault Kangoo Van.

In this campaign, New Renault Kangoo accompanies the development and success of a craftsman.  It all began when a young father decided to make a wooden chair for his little girl. The chair was a great success and very quickly a small family business developed. A repeated visual process referring to the side opening ‘open sesame by Renault’ accompanies us throughout the film, punctuated by the little girl’s voice telling us the different stages of the success of this enterprise.

The campaign is based on very human storytelling. A 2-minute version has been developed to show the whole story of this entrepreneurial success.

Credit

Renault – Brand Team

Arnaud Belloni

Laurent Aliphat

Marika Doulas

Aurore Henry

Publicis Conseil

President: Agathe Bousquet

President overseeing the creativity: Marco Venturelli

Creative Director: Marcelo Vergara

Artistic Director: Yves-Eric Deboey

Copywriter: Mathieu Degryse

Agency producer: Caroline Petruccelli

Account team: Hugues Reboul, Grégoire Verdet, Frederik Volpert, Arnault Bernardin, Téa Jeansonnie

Production

Director: Lope Serrano

DOP: Kasper Andersen

Production : Diplomats

Producer : Solal Micenmacher

Line Producer : Guillaume Le François

Production exe:  B2Y

Postproduction: Mikros

Edit: Nicolas Larrouquere

Calibration:  Mathieu Toullet

Sound: Start-Rec

Music: La nuit américaine (Georges Delerue)

 

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