E’ la prima volta che il posizionamento del marchio viene aggiornato dal lancio di ‘Once You Pop, You Can’t Stop’. La campagna inizia questa settimana con Tv, VOD, video online, social e OOH.
Pringles ha collaborato con Grey Londra all’attivazione, che ha richiesto due anni per svilupparsi. Il concetto è stato ispirato dall’eredità del marchio. Fin dall’inizio, Pringles intendeva creare uno spuntino che avrebbe dovuto far impazzire le persone, dalla sua forma unica. La campagna ha l’obiettivo di mostrare come Pringles sia l’esperienza perfetta per portare divertimento nella vita di tutti i giorni.
Credit
Client: Pringles
Marketing Director: Stephen Duggan
Marketing Manager: Aisling O’Hara
Global Director Salty Snacks: David Pearson
Brand Manager: Issam Azmeh
European Director: Chris Wildish
Marketing Operations Manager: Fergus Brady
Content Production Manager: Phil Ball
Senior Digital Manager: Roisin Devine
Digital Marketing Manager: Stephen McSweeney
Partnerships & Promotions Manager: Francesca Wilson
PR & Communications Manager: Seamus Clancy
Senior Media Manager: Gavin McGuinness
Media Specialist: Louise Murphy
Creative Agency: Grey London
President & Chief Creative Officer:
Laura Jordan Bambach
Global Group Creative Directors: Christopher
Lapham & Aaron McGurk
Chief Strategy Officer: Raquel Chicourel
Planning Partner: Lee Barber
Planning Director: Bhavin Pabari
Senior Strategist: Gilliam Caldwell Dunn
Managing Partner: Agi Varanyi
Global Business Director: Bridget Yeates
Account Director: Becky Devereux Pile
Account Managers: Alice Ashwell & Emilie Jenner
Agency Executive Producer: Nazneen Read
Agency Producer: Ellie Hook
Media Agency: Carat
Planning Partner: Greg Paterson
Client Director: James Morgan
Market Planning Director: Lloyd Emeka
Digital Planning Director: Isabella Elesinnla
Planning Manager: Hamish Dodson
PR agency: Red Havas
Creative Director: Andrew Stevens
Senior Account Director: Rachel Bie
Experiential Agency: OnePointFive
Director: Joel Barsch & Rob Pryce
Senior Project Manager: Holly Brownlees
Production Company: Friend
Producer: Harri Kamalanthan
Executive Producer: Chris Abitbol
Director: Ehsan
D.O.P: Marcus Autelli
Production Design: Sigita Simkunaite
Editor: Lucian Barnard at Deliverance
Colourist: Jonny Thorpe at Glassworks
Post Managing Director: Michelle Kruger at Wicked Pixels
Lead VFX Artist: Carl Jeppe at Wicked Pixels
Composer: Clap London
Lead sound Engineer: Jeff Smith at 750mph
Post Sound Producer: Aishah Amodu
