Assegnati un totale di 416 premi: 67 Ori, 147 Argenti e 187 Bronzi. Qui di seguito i Grand Prix.
BRANDED CONTENT & ENTERTAINMENT
Forsman & Bodenfors Gothenburg, Sweden, ‘Live Test’, Volvo Lastvagnar / Volvo Trucks
CRAFT – FILM
Being, Boulogne Billancourt, ‘The Lover’, Come4
CRAFT – PRINT & POSTER
Herezie, Paris, France, ‘All Day Long’, Barilla
DESIGN
Serviceplan Munich, Germany, ‘The Selfscan Report’, Auchan
DIRECT
TBWA\BELGIUM, Brussels, ‘The Gap in the Market’, KBC
FILM
& Co. Copenhagen, Denmark, ‘Making the Cut’, ‘Sewing it Up’, Jack & Jones
INTEGRATED
Forsman & Bodenfors Gothenburg, Sweden, ‘Swedens Largest Energy Experiment’, E.ON
INTERACTIVE
Forsman & Bodenfors Gothenburg, Sweden, ‘The Chase 360’, Volvo Lastvagnar / Volvo Trucks
MEDIA
Buzzman Paris, France, ‘Milka Last Square’, Mondelez International
MOBILE
TBWA\HELSINKI, Finland, ‘Adidas Window Shopping’, Adidas
OUTDOOR
Wien Nord Vienna, Austria, ‘The Opel Sky – Surprise’, Opel General Motors Austria
PR
GMP Advertising Bucharest, Romania, ‘Why don’t you Come Over?’, Mediafax Group
PRINT
Ogilvy & Mather London, United Kingdom, ‘Wish Ewe Wre Ere’, Gry Sky’, Arm Leg’, Mum Dad IOU’, ‘Sun Sea Snd Sex’, Yoo Wat’, Expedia
PROMO & ACTIVATION
SMFB Oslo, Norway, ‘7 Days of Rain’, Geox
RADIO
Serviceplan Munich, Germany, ‘BMW Siri’, BMW
Per vedere tutti i lavori premiati clicca qui
LE ITALIANE PREMIATE (qui le shortlist)
Branded Content & Entertainment
Bronze Leo Burnett/IDI Farmaceutici ‘Cinzia Your Skin Friend’
Design
Grand Prix Serviceplan Munich/Auchan ‘The Selfscan Report’ – direttori creativi anche gli italiani Giuliana Guizzi e Salvatore Giuliana
Direct
Silver Publicis/Heineken ‘The Candidate’
Film
Silver Publicis/Heineken ‘The Candidate’
Media
Bronze Publicis/Heineken ‘The Candidate’
Pr
Gold JWT Roma/Mazda ‘The purple card’
Bronze Publicis/Heineken ‘The Candidate’
Bronze Bcube/Ceres ‘#IVOTEANYWAY’
Promo & Activation
Bronze Publicis/Heineken ‘The Candidate’
Radio
Gold Y&R/Bavaria ‘Party‘ – ‘Surprise‘ – ‘Supermarket‘ (unici ori assegnati nella categoria)
ALTRI RICONOSCIMENTI ASSEGNATI
Interactive Agency of the Year
Forsman & Bodenfors Gothenburg (2a SMFB Oslo – 3a Try/Apt Oslo)
Agency of the Year
Serviceplan Munich (2a Heimat Berlin – 3a DDB Paris)
The Eurobest Golden Palm – cdp più premiata
Bacon Frederiksberg (2a Henry de Czar Paris- 3a Blink Productions London)
Independent Agency of the Year
Heimat Berlin (2a Serviceplan Munich – 3a Forsman & Bodenfors Gothenburg)
The Network of the Year
DDB (2° BBDO – 3° Publicis)
Advertiser of the Year
Canal+
The Young Creatives Competition
Gold Slovenia (Silver Sweden – Bronze Denmark)
