Il Festival della Creatività eurobest ha chiuso i lavori stasera con una cerimonia finale in onore dei vincitori degli Awards 2016. 116 membri della giuria hanno deliberato i vincitori e assegnato i premi.
“Siamo molto contenti per quanto ottenuto dalla nostra agenzia”, commenta Bruno Bertelli, Ceo e Executive Creative Director Publicis Italia, Executive Creative Director Western Europe di Publicis WW, nonché Presidente delle Giurie Film, Print, Print e Poster Craft Jury (nella foto), da noi raggiunto telefonicamente. “Come Ceo, da tempo ormai investo molto sulla creatività e sui creativi, importando anche risorse dall’estero. E i risultati confermano il nostro impegno e la nostra vision. Tra l’altro, riconoscimenti ottenuti non solo con Heineken ma anche con altri brand”. Ricordando che, ad esempio, nella Categoria Film, Publicis Italy è stata l’unica agenzia italiana entrata in shortlist con 4 iscrizioni, così come nei Film Craft, con 7 iscrizioni. Per un totale di 29 shortlist, diventate 19 premi, di cui 2 Ori.
Sul podio anche We Are Social 1 Argento Entertainment (Speak Like The Patron/Netflix) – 1 Bronzo Pr (Speak Like The Patron/Netflix) McCann 1 Bronzo Outdoor (Fai), Havas 1 Argento Print and Publishing (Ferrarelle), Saatchi & Saatchi 1 Bronzo Interactive (Groupama) – 1 Bronzo Promo & Activation (Carrefour), JWT 1 Bronzo PR (Fondazione Ant Italia) (vedi tabella sotto).
Con la Germania al top tra i Paesi, confermando quanto a noi dichiarato da Chiara Tescari, Presidente Giuria Media.
VINCITORI 2016
CREATIVE DATA: 7 award inclusi 2 Gold, 2 Silver e 2 Bronze.
Grand Prix Nike on Demand for Nike by R/GA London – UK
CREATIVE EFFECTIVENESS: 4 award inclusi 3 eurobest trophies. Grand Prix Monty’s Christmas John Lewis by adam&eveDDB – UK
DIGITAL CRAFT: 14 award inclusi 2 Gold, 4 Silver, 7 Bronze
Grand Prix The Next Rembrandt for ING by J. Walter Thompson Amsterdam – The Netherlands
DESIGN: 27 winners inclusi 4 Gold, 9 Silver, 13 Bronze
Grand Prix #paintback for Legacy Store Berlin by Heimat, Berlin – Germany
DIRECT: 34 awards inclusi 4 Gold, 12 Silver e 17 Bronze
Grand Prix The Swedish Number for The Swedish Tourist Organisation by INGO Stockholm – Sweden
ENTERTAINMENT: 31 awards inclusi 5 Gold, 14 Silver e 11 Bronze
Grand Prix Modern Essentials by Beckham for H&M by adam&eveDDB, London – UK
FILM: 34 award inclusi 8 Gold, 10 Silver e 15 Bronze
Grand Prix Paralympics ‘We’re the Superhumans for Channel 4 by Blink Productions, London / 4creative, London – UK
FILM CRAFT: 38 award inclusi 8 Gold, 12 Silver e 17 Bronze
Un secondo Grand Prixs a Paralympics ‘We’re the Superhumans for Channel 4 by Blink Productions, London / 4creative, London – UK
HEALTHCARE: 20 award inclusi 3 Gold, 7 Silver e 9 Bronze
Grand Prix Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INNOVATION: 4 award inclusi 3 eurobest trophies
Un secondo Grand Prixs a Dot. The First Braille Smartwatch for Dot Incorporation by ServicePlan Munich / Dot Incorporation Seoul – Germany
INTEGRATED: 7 award inclusi 1 Gold, 1 Silver e 4 Bronze
Grand Prix The Man on the Moon for John Lewis by adam&eveDDB – UK
INTERACTIVE: 31 premi inclusi 3 Gold, 12 Silver e 16 Bronze
Nessun Grand Prix
MEDIA: 41 award inclusi 6 Gold, 15 Silver e 19 Bronze
Grand Prix Girl Emojis for Procter & Gamble by Starcom, London / Leo Burnett Chicago – UK
MOBILE: 18 award inclusi 2 Gold, 7 Silver e 8 Bronze
Un secondo Grands Prix a The Swedish Number campaign for The Swedish Tourist Organisation by INGO Stockholm – Sweden
OUTDOOR: 35 award inclusi 7 Gold, 10 Silver e 17 Bronze
Grand Prix Survival Billboard for Microsoft by McCann London – UK
PROMO & ACTIVATION: 43 premi inclusi 5 Gold, 15 Silver e 22 Bronze. Terzo Grand Prix a The Swedish Number campaign for The Swedish Tourist Organisation by INGO Stockholm – Sweden
PRINT & PUBLISHING: 21 Award inclusi 4 Gold, 7 Silver e 9 Bronze. Grand Prix a Brad is Single for Norwegian Air by Try, Oslo – Norway
PRINT & OUTDOOR CRAFT: 12 award inclusi 1 Gold, 3 Silver and 5 Bronze. 3 Grand Prix assegnati:
Breakdance for Pepsico Deutschland by BBDO Group Germany – Germany
Parkour for Pepsico Deutschland by BBDO Group Germany – Germany
Skateboard for Pepsico Deutschland by BBDO Group Germany – Germany
PR: 49 award inclusi 6 Gold, 16 Silver e 26 Bronze
Grand Prix The Swedish Number for The Swedish Tourist Organisation by INGO Stockholm – Sweden
RADIO: 14 award inclusi 2 Gold, 3 Silver, 8 Bronze
Grand Prix Sound of Glory for Ford by Ogilvy Madrid – Spain
GRAND PRIX FOR GOOD
Check it before it’s removed: Naked Breasts on Facebook Against Breast Cancer for Pink Ribbon Deutschland by DDB Group Germany – Germany
Gli altri premi speciali consegnati
Network of the Year
DDB Worldwide
McCann Worldgroup
BBDO Worldwide
Agency of the Year
INGO, Stockholm
DDB Group Germany, Berlin
adam&eveDDB, London
Independent Agency of The Year
Jung von Matt, Hamburg
Serviceplan, Munich
Grabarz & Partners, Hamburg
Media Agency of the Year:
Starcom, London
PHD, London
EMT/Dentsu Aegis, London
European Golden Palm
Sonny, UK
O Positive, USA
Blink, UK
