Eurobest ha annunciato i vincitori dei Grand Prix, dei Premi speciali e della Young Creatives Competition. Su un totale di 2528 candidature, sono stati premiati 228 lavori creativi in 18 mercati.
I Grand Prix
Audio & Radio: ‘Pub Museums’, for Heineken, by LePub, Milan, Italy / Publicis, Dublin, Ireland
Brand Experience & Activation: ‘The Everyday Tactician’, for Xbox, by McCann, London, UK
Creative B2B: ‘The Move to -15’, for DP World, by Edelman, London, UK
Creative Business Transformation: ‘Renault – Cars To Work’, for Renault, by Publicis Conseil, Paris, France
Creative Commerce: ‘Price Packs’, for PENNY, by Serviceplan, Munich, Germany
Creative Data: ‘Room for Everyone’, for Mastercard, by McCann Poland, Warsaw, Poland
Creative Effectiveness: ‘Raise Your Arches’, for McDonald’s, by Leo Burnett, London, UK
Creative Strategy: ‘Darty – Long Lasting Reviews’, for Darty, by Publicis Conseil, Paris, France
Design: ‘855-HOW-TO-QUIT-(OPIOIDS)’, for Anzen Health, by Serviceplan, Munich, Germany
Digital Craft: ‘Animal Alerts’, for PetPace, by Serviceplan, Munich, Germany / L&C, New York, USA
Direct: ‘Renault – Cars To Work’, for Renault, by Publicis Conseil, Paris, France
Entertainment: ‘The Everyday Tactician’, for Xbox, by McCann, London, UK
Film: ‘Chess’, for Sitges – International Fantastic Film Festival of Catalonia, by CHINA, Madrid, Spain
Film Craft: ‘Never Just a Period’, for Libresse, by Soundtree Music / AMV BBDO, London, UK
Glass: The Award For Change: ‘Pink Chip’, for DEGIRO, by AKQA, Amsterdam, the Netherlands
Grand Prix for Good: ‘Assume That I Can’, for CoorDown, by Indiana Production Company, Milan, Italy / SMALL, New York, USA
Healthcare: ‘Waiting to Live’, for NHS, by VML, London, UK
Industry Craft: ‘The 100th Edition’, for Frankfurter Allgemeine Zeitung, by Scholz & Friends, Berlin, Germany
Innovation: ‘Pink Chip’, for DEGIRO, by AKQA, Amsterdam, the Netherlands
Integrated: ‘150 Years of Whateverken’, for Heineken, by LePub, Milan, Italy
Media: ‘If you’re into it, it’s in the V&A’, for V&A, by PHD / adam&eveDDB, London, UK
Outdoor: ‘Pub Museums’, for Heineken, by LePub, Milan, Italy / Publicis, Dublin, Ireland
PR: ‘Tampon FOR MENstruation’, for Vuokkoset, by TBWA\Helsinki, Finland
Print & Publishing: ‘Price Packs’, for PENNY, by Serviceplan, Munich, Germany
Social & Influencer: ‘Olympic Curry’, for McDonald’s, by DDB, Paris, France
Special Award
Network of the Year
1. Publicis Worldwide
2. Serviceplan Agenturgruppe
3. McCann Worldgroup
Media Network of the Year
1. PHD Worldwide
2. OMD Worldwide
3. Mediaplus
Agency of the Year:
1. Serviceplan, Munich, Germany
2. Publicis Conseil, Paris, France
3. LePub, Milan, Italy
Independent Agency of the Year
1. Serviceplan, Munich, Germany
2. Edelman, London, UK
3. Jung Von Matt AG, Hamburg, Germany
Eurobest Golden Palm:
1. Indiana Production Company, Italy
2. Lee Films, Spain
3. HENRY, France
Agency of the Year by Market:
Belgium, Wunderman Thompson, Antwerp
Finland, TBWA\Helsinki, Helsinki
France, Publicis Conseil, Paris
Germany, Serviceplan, Munich
Italy, LePub, Milan
The Netherlands, AKQA, Amsterdam
Norway, TRY, Oslo
Spain, Lola MullenLowe, Madrid
Sweden, Åkestam Holst, Stockholm
United Kingdom, McCann, London
Young Creatives Competition
Gold
Jake Smith, Creative, Havas Consumer Health & Rahul Sonegra, Designer, Havas Consumer Health, United Kingdom
‘Waves of Donating’
Silver
Boglárka Barabás, Copywriter, & Fanni Bakó, Junior Art Director, feat., Hungary
‘Shipping Fee’
Bronze
Johanna Elisabeth Vilsmeier, Junior Art Director, & Sarah Beatrix Ilse Ertl, Trainee Art, Serviceplan München GmbH & Co. KG, Germany
‘Flight For Life’
