WPP’s media investment group, today announced that Demet İkiler has been named EMEA Ceo, effective immediately.
İkiler, who will serve on GroupM’s Global Executive Committee, will lead GroupM’s operations in the region while remaining WPP Country Manager in Turkey, a role she took on in 2013. Her role was most recently held by Dominic Grainger, who transitioned to WPP as Ceo of Specialist Communications as of September 2019.
İkiler is now responsible for strategy and operations in one of the world’s largest regions across GroupM’s agencies, including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis.
GroupM EMEA operates in 27 markets and manages $18 billion in media investment billings, with 32 percent market share and approximately 16,000 colleagues (COMvergence, 2019). She will also continue to oversee the success of all WPP business in Turkey, where GroupM is currently a market leader. In addition to being the WPP Country Manager, she has also been the GroupM CEO in Turkey since 2011. She joined the group in 2000 as Ceo of Mindshare.
İkiler, who is extremely passionate about sustainability, gender equality and diversity & inclusion, says the press release, was recognized for her contributions in 2019, being one of only two Turkish women named to the list of Global HERoes Top 100. She is also VP at the United Nation Global Compact, leading the diversity and inclusion chapter.
