After enlisting a half-dozen top animation studios from around the world to each create a separate segment for the campaign to promote the call for entries for the ADC 98th Annual Awards, The One Club for Creativity today released the complete ‘The Cube’, short film which collects all six acts together into a single, visually dazzling two-minute piece.
The idea for the compelling new short-form online film campaign was developed and produced by brand experience design company Collins.
The firm cast the ADC Cube as the unlikely hero on an inspiring adventure along the creative journey from adversity to achievement, and the ultimate symbol of relentless creativity and individual ambition. In the campaign, the Cube character perseveres through difficulty to learn its true powers, and embarks on a journey to find its place in the universe.
To bring the campaign to life, Collins partnered with six animation studios from around the world to each create one segment. The studios were free to interpret their part of the campaign in any way they wanted, without knowing the approach of the segment before or after their own.
The campaign launched last September, with a new act released every few weeks. Participating animation artists were:
- Golgotha, Paris, Franc
- Laurie Rowan, Brighton, England,
- Dasha Chukhrov, Moscow, Russia
- Frances Haszard, Auckland, New Zealand
- Angela Stempel, Los Angeles, CA, USA
- CATK, Berlin, Germany