Sono 158 su 1.296 iscritti i lavori entrati nella shortlist PR. Per il nostro paese, su 37 lavori iscritti, passano il turno Burson Marsteller (The Smammas – Webank– Financial Services, incl. Investor Relations and Corporate Finance – Best Launch or Re-launch), Publicis Italy/Edelman London (The Candidate – Heineken Int. – Internal Communications – Best International PR Campaign), Leo Burnett (Cinzia Your Skin Friend – Idi Farmaceutici – Best Use of Social Media), Saatchi & Saatchi (#dammipiùvoce – Coordown Onlus – Celebrity Endorsement), Barabino & Partners (The Real Master of Intuition – Heineken Italia – Best Use of Sponsorship), Havas Worldwide (Loveville Durex – Best Use of Media Relations).
Entertainment