Outdoor Italian Winners
Un Gold Lion a PUBLICIS Italy Milan – Publicis N.Y./ Diesel Go With The Fake (4 shortlist)
2 Silver Lion a DUDE /Netflix – Black Future Social Club (Black Mirror Season 4) (2 shortlist)
2 Bronze Lion a GRUPPO DDB ITALIA Group The Room/Ikea Italy – Campagna contro la violenza sulle donne (2 shortlist)
Grand Prix – The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Client Comedy Central
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library has visited New York, Chicago, San Francisco, and Los Angeles, showcasing the finest works from Trump’s Twitter collection, his preferred vessel for ‘communicating’ with the public.
The Outdoor Lions celebrate creativity experienced out of home. Entries will need to demonstrate ideas that engage in-the-field. That is, work which leverages public spaces to telegraph a message or immerse consumers in a brand experience.
Print Winners
Nessun Leone per Publicis Italy/Diesel (2 shortlist)
Grand Prix – Tagwords Budweiser
Client AB InBev Budweiser
Agency Africa
In Brazil the OOH campaign promote the new tagline ‘the beer behind the music.’ The campaign asks passersby to search keywords that will lead them to photos of Budweiser cans in the hands of some of music’s biggest names.
Print & Publishing Lions Winners
The Print and Publishing Lions celebrate creativity in circulation. Entries will need to demonstrate ideas that leap off the page. That is, work that exhibits ingenuity and outstanding craftsmanship in published media.
Radio & Audio Lions Italian Winners
Un Bronze Lion a Gruppo DDB Italia The Room/Ikea Italy – Campagna contro la violenza sulle donne (1 shortlist)
Grand Prix – Soccer Song For Change
Client AB-InBev Carling Black Label
Agency Ogilvy Cape Town
The campaign is part of the company’s anti-women abuse initiative and features a choir of African women singing in unison.
The Radio and Audio Lions celebrate creativity for the airwaves and audio content. Entries will need to demonstrate ideas that are wired for sound; that is, work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.
