BMW debutterà con questo 60″ al prossimo Super Bowl il calendario domenica 13 Febbraio per presentare la sua nuova BMW iX Sports Activity Vehicle all electric che arriverà nel mercato statunitense il prossimo mese. Firma Goodby Silverstein & Partners, BMW lead U.S. creative agency, co la regia di Bryan Buckley.
Credit
Creative
Partner: Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Directors: Matt Edwards and Wes Phelan
Associate Creative Directors: Carlos Rangel and Kevin Leung
Copywriter: Sam Dworkin
Art Director: Michael Rodriguez
Junior Art Director: Emilio Diaz
Production
Head of Production: Leila Gage
Executive Broadcast Producer: Matt Flaker
Senior Broadcast Producer: Kateri Mclucas
Broadcast Producer: Dan Chang
Director of Graphic Services: Jim King
Photography: Quinn Gravier
Sr. Print Producer: Noah Dasho
Graphics Producer: Kristin Van Praag
Executive Interactive Producer: Tena Goy
Senior Interactive Producer: Severin Sauliere
Director of Production Arts: Will Hung
Production Artist: Joanna Pham and Maria Leung