Dopo il lancio l’anno scorso della piattaforma globale Make Your Moment, Nescafé torna quest’estate per presentare il nuovo Nescafé Gold Cappuccino. L’esordio della campagna global è stato in UK, per proseguire con una pianificazione in Europa prevedendo anche una copertura digital. L’invito è a prendersi una pausa e godersi con gusto qualche momento di relax.
Credit
Nescafé
Head of Marketing (zone EMENA): Ilias Papadopoulos
Marketing Manager (zone EMENA): Meritxell Alegre
Senior Brand Manager (zone EMENA): Emily Roberts
eBusiness Lead (zone EMENA): Belen Sagrario
Global Communications Director (SBU): Zenas Liritis
Gold Premium Mixes Global Brand Director (SBU): Cristina Sanchez
Agency
Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis Italy)
Global CCO Publicis WW: Bruno Bertelli
Executive Creative Director: DavideBoscacci
CD/Head of Copy: Daniela De Seta
CD/Art Director: Stefano Knoll
Junior Copy Writer: Olga Alonso
Junior Art Director: Alexia Vindret
General Manager: Dennis DeYonker
Executive Director: Axelle Issartel
Business Director: ShannonEddy
International Account Director: Michelle Rogan
International Account Manager: Camille Bignon
Strategic Planner: Daniel Groh
Film
Production House: Prodigious
Co-CEO Prodigious France: Christopher Thiery
Chief Executive Producer: Romain Guilbert
Head of Production: Thomas Marion
Senior Production Manager: Myriam Katz
Producers: Thibaud Garron
Directors (acting): Samuel & Gunnar
DOP: Nico Pulsson
Director (table top): Jean Paul Frenay
Photograph: Felix Reed
Print Producer: Paul Gazai
Line Producer: David Chouchana
Post Production: Prodigious
Post Producer: Fréderic Tessier
Music
Sound producer: Emmanuel Desmadryl
Track Title: Stand by Me
Publisher: Sony ATV France
Composers/authors: Ben King, Jerry Leiber, Mike Stoller
Label/master: Prodigious
Arrangements: Julien Daïan
