La ha avuta l’agenzia Cossette di Toronto. Per pubblicizzare una pila niente di meglio che creare un circuito, con i poli positivo e negativo a dare energia. Anzi, qui calore. Umano.
Credit
Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski