For Good

Responsible Beauty, la bellezza secondo P&G passa anche dal riciclo e diventa arte

SHANGHAI Procter & Gamble presenta il suo nuovo programma di bellezza eco-sostenibile con un film prodotto da Sweetshop.

Gli accessori indossati da ballerine e modelle sono stati realizzati con bottiglie di plastica riciclate da P&G e creati dagli abitanti del villaggio di Fuliang. Veri e propri oggetti d’arte che hanno richiesto oltre 3.000 incisioni e più di 10.000 ore di lavoro

Credit

Client: Procter & Gamble Haircare Responsible Beauty

Executive Creative Director: Duanmu Kris

Executive Producer: Zhenzhen He

Director: Duanmu Kris

Creative Team: Duanmu Kris, Jiahui Chen, Ritong Chen, Yimei Sun, Mengdie Xu, Ying

Jiang, Yiyi Zeng, Yining Xue, Qitong Lin

Recycled Plastic Jewelry “Artists”: Beiya, Duanmu Kris, Jiahui Chen

The Master Workers of Shenzhen Beauty Star Co., Ltd

Carving: Youxiang Zhang

Mill Pressing: Meng Lan

Wire Drawing: Haitao Xu

Crushing: Yanxing Xu

Plastic Recycling and Regeneration: Shenzhen Beauty Star Co., Ltd

Production Company: Sweetshop Shanghai

DOP: Qichao Chen

Global Director of Production: Fiona King

Senior Executive Producer: Catherine Law

Executive Producer: Lilian Li

Producer: Eric Liu

Production Assistant: Touie Li

Production Assistant: Alice Cui

Line Producer: Ryan Li

Production Assistant: Mansy Wu

Production Assistant: Jie Zai

Offline Editor: Anaïs Siab

Post Production (Grade): The Mill, Shanghai

Producer: Shirley Huang

Senior Colourist: Agua Jiang

Online Artist: Patrick Firmansyah

Audio Post Production: Hush Studio, Shanghai

Producer: Kelly Lv

Sound Mixer: Jia Xi