Eurobest – European Festival of Creativity annuncia i vincitori dell’edizione 2014. Al Regno Unito sono andate 75 statuette, diventando il Paese più premiato quest’anno. Seguono Germania con 71 riconoscimenti e Francia con 58. Volvo Trucks, Advertiser of the Year, ha vinto sei premi, di cui un Grand Prix. Qui di seguito gli altri lavori che hanno ottenuto un Grand Prix.
2014 WINNERS:
BRANDED CONTENT & ENTERTAINMENT: 24 winners: 1 Grand Prix, 3 Gold, 11 Silver, 9 Bronze
Grand Prix: TBWA\Helsinki, Finland, ‘Brändärit (BuyThis) – A Sitcom Where A Fictional Ad Agency Works With Real Clients’, Gigantti, Paulig, Atria, Fazer, Vikingline, Metsätissue, LIDL, Sonera, Nissan and Instrumentarium
CRAFT – FILM: 34 winners: 1 Grand Prix, 7 Gold, 8 Silver, 18 Bronze
Grand Prix: BETC Paris, France, ‘The Big Leap’, Lacoste (in apertura il video)
CRAFT – PRINT & POSTER: 9 winners: 1 Grand Prix, 2 Gold, 3 Silver, 3 Bronze
Grand Prix: Y&R Prague, Czech Republic, ‘Fork’, ‘Exhaust’, ‘Kickstarter’, ‘Piston’, PHD Bikes
DESIGN: 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze
Grand Prix: INGO Stockholm, Sweden, ‘Dill – The Restaurant’, LIDL Discount Supermarkets
DIRECT: 25 winners: 1 Grand Prix, 3 Gold, 10 Silver, 11 Bronze
Grand Prix: The Cyranos McCann Barcelona, Spain, ‘Pay Per Laugh’, Teatreneu
FILM: 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze
Grand Prix: Forsman & Bodenfors Gothenburg, Sweden, ‘The Epic Split’, Volvo Trucks
INTEGRATED: 5 winners: 0 Grand Prix, 2 Gold, 1 Silver, 2 Bronze
No Grand Prix awarded
INTERACTIVE: 44 winners: 1 Grand Prix, 6 Gold, 14 Silver, 23 Bronze
Grand Prix: Leo Burnett London, Holler London, Leo Burnett Toronto, Leo Burnett Chicago, United Kingdom, ‘#Likeagirl’, P&G
INNOVATION: 4 winners: 1 Grand Prix, 3 Innovation Awards
Grand Prix: The Cyranos McCann Barcelona, Spain, ‘Pay Per Laugh’, Teatreneu
MEDIA: 44 winners: 1 Grand Prix, 5 Gold, 17 Silver, 21 Bronze
Grand Prix: PHD London, United Kingdom, ‘The World’s First All Lego Ad Break’, Warner Bros.
MOBILE: 18 winners: 1 Grand Prix, 1 Gold, 8 Silver, 8 Bronze
Grand Prix: R/GA London, United Kingdom, ‘Beats Music’, Beats By Dr. Dre
OUTDOOR: 32 winners: 1 Grand Prix, 4 Gold, 10 Silver, 17 Bronze
Grand Prix: adam&eveDDB, United Kingdom, ‘Front Row’, Google
PR: 31 winners: 1 Grand Prix, 4 Gold, 8 Silver, 18 Bronze
Grand Prix: MSLGroup London, Leo Burnett Toronto, Leo Burnett London, United Kingdom, ‘#Likeagirl’, P&G
PRINT: 16 winners: 1 Grand Prix, 3 Gold, 5 Silver, 7 Bronze
Grand Prix: Marcel Paris, France, ‘Grotesque Apple’, ‘Disfigured Eggplant’, ‘Ugly Carrot’, ‘Ridiculous Potato’, ‘Failed Lemon’, Intermarché
PROMO & ACTIVATION: 32 winners: 1 Grand Prix, 4 Gold, 13 Silver, 14 Bronze
Grand Prix: Marcel Paris, France, ‘Inglorious Fruits And Vegetables’, Intermarché
RADIO: 10 winners: 0 Grand Prix, 0 Gold, 4 Silver, 6 Bronze
No Grand Prix awarded
Gli altri riconoscimenti assegnati
Media Network of the Year Starcom MediaVest Group, seguono PHD e OMD.
Agency of the Year adam&eveDDB London. Seconda The Cyranos McCann Barcelona, terza Forsman & Bodenfors Gothenburg.
The Eurobest Golden Palm a Folke Stockholm, seconda Academy Films London, terza MJZ London third.
Independent Agency of the Year Forsman & Bodenfors Gothenburg. Seguono Runners up Kolle Rebbe Hamburg e Jung von Matt Hamburg.
The Network of the Year è DDB. Secondo Publicis, terzo McCann.
Tutti i vincitori sono online su www.eurobest.com