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Citroën Forward, the latest film by Humanseven. A hybrid piece of work

One year ago the agency presented a wild idea to the Citroën client and proposed a completely different way of approaching and producing it.

The story of a man face to face with nature in which the agency was free to create it’s own form and tone.  The car is shown in a way that has never been seen before and the brand logo appears nowhere in the film.

In conclusion, the agency has produced a hybrid piece of work, an unidentified advertising object.

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