Sono 265 su 2.974 iscritti i lavori entrati nella shortlist Promo & Activation. Per il nostro paese passano il turno M&C Saatchi (Fastline – Fastweb/credit – Best Use of Experiential Marketing in a Promotional Campaign), Publicis (The Candidate – Heineken Int./credit – Best Sponsorship or Partnership Campaigns – Corporate Image & Information – Best Integrated Campaign Led by Promotion and Activation, The Real Master of Intuition – Heineken Italia/credit – Best Use of Experiential Marketing in a Promotional Campaign – Best New Product Launch/Re-Launch or Multi-Product Promotion), Saatchi & Saatchi (#dammipiùvoce – Coordown Onlus/credit – Best use of Social Media Marketing in a Promotional Campaign – Charities), Bcube (I vote anyway – Ceres/credit – Alcoholic Drinks), Leo Burnett (Cinzia Your Skin Friend – Idi Farmaceutici/credit – Fast Moving Consumer Goods not including food), TBWA\Italia (Together For Reconstruction – McDonald’s Italy per Parmigiano Reggiano/credit – Public Health & Safety, Pubic Awareness Messages). In lizza avevamo 42 lavori (vedi tabella allegata).
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Cannes Lions 2013, la Shortlist Promo & Activation. Per l’Italia passano il turno M&C Saatchi, Publicis, Saatchi & Saatchi, Bcube, Leo Burnett, TBWA\Italia
17 Giugno 2013
