Fashion B Corp, Vestiaire Collective e Droga5 London hanno lanciato una nuova campagna globale del marchio per reintrodurre il mercato dell’abbigliamento usato, con una sfilata che vede protagonisti pupazzi che indossano per l’appunto questi capi. La campagna, on air anche nel nostro Paese, definisce la nuova filosofia del marchio all’insegna di ‘Lunga vita alla moda’, esprimendo così l’amore del marchio per la moda e il desiderio di farla vivere per sempre. Il film, diretto da Andreas Nilsson, vede anche un cameo del commentatore di moda e giornalista francese Loïc Prigent. Il media mix prevede anche outdoor, stampa e social.
Credit
Client: Vestiaire Collective
VP, Marketing and Branding – Vanessa Masliah
Head of Brand – Raphaël Bittner
Creative Director – Valentin Lefevre
Agency: Droga5 London
Chief Creative Officer – David Kolbusz
Executive Creative Director – Shelley Smoler
Creatives – Ashley Hamilton, Sarah Sutherland
Head of Production – Peter Montgomery
Producer – Jessie Gammell
Art Buyer – Katerina Gharraph
Assistant Producer – Manon Rees
Design Director – Stephanie McArdle
Senior Designer – Stephen Taylor, Alasdair Griffiths
Head of Studio – Tim Larke
Head of Strategy – Damien Le Castrec
Strategy Director – Francesca Zedde
Joint Managing Director – Rebecca Lewis
Senior Account Manager – Matt Brown
Film Credit
Puppet Makers – Puppets Magic
Production Company – Biscuit Filmworks
Director – Andreas Nilsson
Executive Producer – Rupert Reynolds-MacLean
Producer – Kwok Yau
Cinematographer – Thomas Hardmeierr
Production Designer – Alexis Ross
Stylist – Sam Ranger
Editing Company – The Quarry
Editor – Ben Jones
Post Company – Electric Theatre Company
VFX Lead – Iain Murray
Colourist – Hannibal Lang – BaconX
Sound Company – 750MPH
Sound Designer – Sam Ashwell, Michalis Anthis
Music Composer – Murphy / Howard
Vocalist – Elisabeth Troy
Music Writers – David Kolbusz, Ash Hamilton, Sara Sutherland, Michalis Anthis Music Supervisor – Soho Music
Stills Credit
Photographer – Campbell Addy
Production Company – CLM
Executive Producer – Thu Nguyen
Producer – Cai Lunn, Teodora Budimir
Talent – Goi Manase, Jess Maybury, Dahan Phuong Oanh
Stylist – Sam Ranger
Set Design – Afra Zamara
Casting – Mischa Notcutt
Hair – Virginie Moreira
Makeup – Ammy Drammey
Puppet Makers – Puppets Magic
Puppeteers – Kim Scopes, Douglas Rutter
