SHANGHAI Procter & Gamble presenta il suo nuovo programma di bellezza eco-sostenibile con un film prodotto da Sweetshop.
Gli accessori indossati da ballerine e modelle sono stati realizzati con bottiglie di plastica riciclate da P&G e creati dagli abitanti del villaggio di Fuliang. Veri e propri oggetti d’arte che hanno richiesto oltre 3.000 incisioni e più di 10.000 ore di lavoro
Credit
Client: Procter & Gamble Haircare Responsible Beauty
Executive Creative Director: Duanmu Kris
Executive Producer: Zhenzhen He
Director: Duanmu Kris
Creative Team: Duanmu Kris, Jiahui Chen, Ritong Chen, Yimei Sun, Mengdie Xu, Ying
Jiang, Yiyi Zeng, Yining Xue, Qitong Lin
Recycled Plastic Jewelry “Artists”: Beiya, Duanmu Kris, Jiahui Chen
The Master Workers of Shenzhen Beauty Star Co., Ltd
Carving: Youxiang Zhang
Mill Pressing: Meng Lan
Wire Drawing: Haitao Xu
Crushing: Yanxing Xu
Plastic Recycling and Regeneration: Shenzhen Beauty Star Co., Ltd
Production Company: Sweetshop Shanghai
DOP: Qichao Chen
Global Director of Production: Fiona King
Senior Executive Producer: Catherine Law
Executive Producer: Lilian Li
Producer: Eric Liu
Production Assistant: Touie Li
Production Assistant: Alice Cui
Line Producer: Ryan Li
Production Assistant: Mansy Wu
Production Assistant: Jie Zai
Offline Editor: Anaïs Siab
Post Production (Grade): The Mill, Shanghai
Producer: Shirley Huang
Senior Colourist: Agua Jiang
Online Artist: Patrick Firmansyah
Audio Post Production: Hush Studio, Shanghai
Producer: Kelly Lv
Sound Mixer: Jia Xi
