Continua il format di comunicazione di Mulino Bianco firmato da PUBLICIS ITALIA, con un nuovo soggetto: i frollini Cioccograno, integrali e con la loro forma a spirale.
A presentarli è Lorenzo, un ragazzo giocherellone che svela i suoi piccoli momenti di quotidiana felicità tra cui mangiare i nuovi Cioccograno inzuppandoli per tre secondi nel latte. Un momento di felicità che condivide con il suo piccolo Mattia.
La campagna diretta da Gabriele Mainetti è stata prodotta da BRW Production e pianificata da OMD (OMNICOM MEDIA GROUP).
Credit
Publicis Italy
CCO Publicis Italy: Cristiana Boccassini
Executive Creative Director/ Copywriter: Michele Picci
Executive Creative Director/ Art Director: Hugo Gallardo
Associate Creative Director/ Copywriter: Diego Tardani
Associate Creative Director/ Art Director: Luca Boncompagni
Head of Strategy: Bela Ziemann
Strategic Planner: Guglielmo Pezzino
Global Client Lead: Lorenza Montorfano
Client Service Director: Benedetta Virga
Head of TV Production: Francesca Zazzera
TV Producer: Tania Dal Prà
TVC Manifesto – creative team
Associate Creative Director/ Art Director: Ilaria Cormio
Creative Supervisor/ Copywriter: Beatrice Mari
Account Manager: Dario Gambera
TVC Product Campaign – creative team
Associate Creative Director/ Art Director: Livio Gerosa
Senior Copywriter: Sébastien Rouvière
Account Director: Silvia Ghiretti
Digital Campaign
Head of Social Client Services and Strategy: Alessandro Bochicchio
Senior Social Media Manager: Carola Bracci
Head of Digital: Pierluigi Roselli
Digital Project Manager: Claudia Gili
BRW Filmland
Chairman: Marco Bussinello
Executive Producer: Luca Orlando
Producer: Liza Fisher Foresi
Producer: Simona Ferraro
Producer: Michela Fiaschi
Social Media Manager: Allegra Bussinello
Production Manager: Francesco Narducci
Prod. Coordinator: Simona Furoni
Main Crew
Director: Gabriele Mainetti
1st AD: Alberto Mangiante
DoP: Nicolaj Brüel
Camera op. & Steadycam: Alex Brambilla
Set Designer: Luca Merlini
Stylist: Gemma Mascagni
Make-up: Dalia Colli
Hair Stylist: Daniela Tartari
Gaffer: Alex Bramucci
Key grip: Cesare Emidi
Sfx: Fabio Galiano
Sfx: Maurizio Corridori
Food Stylist: Francesca Alberoni
Product Specialist: Walter Saro
VFX Supervisor: Andrew Curtis (MPC)
Editor Director’s cut: Francesco Di Stefano
Editor: Stuart Greenwald
Editor: Fabrizio Squeo
Video Post Production: MPC
Exec Producer: Dafydd Upsdell
VFX Producer: Amie Kingsnorth
Colourist: Jean-Clement Soret
2D Supervisor: Andrew Curtis
Nuke Assist: Marjolein Verheij, David Filipe, Amy Smith
DMP: Charles Downman
3D Supervisor: Jessie Amadio
Music Credits
Title: My Favourite Things Composer: Hammerstein Oscar II
Composer: Rodgers Richard
Main Publisher: Imagem Cv
Main Publisher: Rodgers and Hammerstein Holdings Llc
Italian Sub-Publisher: Cafe Concerto Italia S.R.L
Music production: Sizzer
Music supervision: Michael Bertoldini
Arranger/Producer – TVC Manifesto: Reimer Eising
Singer – TVC Manifesto: Luna Morgenstern
Arranger/Producer – TVC Product Campaign: Daan temmink
Sound
Sound Design: inhousepost Mix: screenplay Spk: Stefano Alessandroni @ General Jingle
