Stef Calcraft, the Mother co-founder, has been named as MediaCom’s Ceo, Creative Transformation. He will take charge of the network’s global creative capabilities including its content arm – MediaCom Beyond Advertising (MBA) – its fast-growing Sport & Entertainment business, organic social, influencer marketing and creative technology divisions.
Calcraft’s brief is to integrate progressive creative thinking with modern media capabilities, media partners, social platforms and creative technology partners. His track record will ensure that MediaCom continues to develop ideas, enhances the opportunities offered to staff and delivers growth for advertisers.
He joins on 1st October and will report to Nick Lawson, MediaCom’s Worldwide Chief Operations Officer.
