La nuova brand platform, Make Your Moment Matter, nasce per celebrare momenti di vita che spesso diamo per scontati e incoraggiare le persone a prendersi un po’ di tempo per gustare insieme una buona tazza di caffè.
La campagna globale include spot tv, stampa, online, radio, refreshing del sito, attività di social media engagement. Il tutto per invogliare a mettere nelle nostre relazioni lo stesso impegno e attenzione di quando prepariamo una tazza di Nescafé Gold.
Credit
Client
Emena Marketing Manager: Meritxell Alegre Puig
Nescafé Zone Emena Ebusiness Lead: Belen Sagrario
Global Brand Director Nescafe Gold: Irene Balascas
Marketing Manager Uk Nescafe Gold Blend & Nescafe Original: Robert Marsh
Regional Marketing Director Nescafé: Ilias Papadopoulos
Vice President Of Global Marketing And Communication Nescafé:Mario Vera
Agency
Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis.Poke)
Global CCO Publicis WW: Bruno Bertelli
Global Creative Director: Davide Boscacci
CD/Head of Copy: Lauren Ellis
CD/Art Director: Poppy Donaldson
Senior Art Director: Denis Trichet
Copywritrer: Laura Kalfon
General Manager: Dennis DeYonker
Business Director: Shannon Eddy
International Account Director: Michelle Rogan
Senior Strategic Planner: Daniel Groh
Managing Partner (UK): Katie Edwards
Film
Production House: Prodigious
Co-CEO Prodigious France: Christopher Thiery
Chief Executive Producer: Romain Guilbert
Head of Production: Thomas Marion
Producers: Thibaud Garron & Florent Fay
Directors (acting): Samuel & Gunnar
DOP: Ottar Gudnason
Director (table top): Jean Paul Freney
Photograph: Felix Reed
Print Producer: Paul Gazai
Line Producer: David Chouchana
Post Production: Prodigious
Post Producer: Mass & Jane Jamaux
Music
Song: Stand by me
Re-orchestration: Sizzer
