La Giuria quest’anno ha assegnato 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze, con 159 progetti entrati in shortlist.
I Grand Prix
Grand Prix for Alternative media in the Innovation Cut: The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song
Grand Prix for Integrated Campaign in the Experience Cut: See My Skin, Vaseline Healing Jelly for Unilever by Edelman
Grand Prix for Strategy in the Work For Good Cut: Where To Settle for Mastercard by McCann Warsaw
Grand Prix for Integrated Campaign in the Humour Cut: Apologize the Rainbow for Skittles by DDB Chicago.
Globalmente, la campagna più premiata è stata ‘The Glitch’ per Alzheimer Forschung Initiative by BBDO Germany, che si è aggiudicata 3 Gold, 3 Silver e un Bronze. Il brand più premiato, McDonald’s.
Per l’Italia hanno spiccato DDB per IKEA e Bennet; DLV BBDO con The Sign Dance per l’Ente Nazionale Sordi e Dentsu Creative Italy con ‘Forza Canada’ – Fonzies.
