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Cheers o no Cheers! Heineken con Publicis Italy sdogana il brindisi senza alcohol

Con un viaggio a ritroso nella storia, Heineken con PUBLICIS ITALIA lancia la nuova campagna globale per la sua birra 0.0. Per brindisi all’insegna dell’inclusione.

Un film nei formati 74, 30 e 15 secondi accompagnato da contenuti social, banner, Ooh, Btl e merchandising con una pianificazione che include dall’Australia al Brasile, Usa ed Europa, Italia compresa.

Credit

HEINEKEN

SR. DIRECTOR GLOBAL HEINEKEN BRAND: Bram Westenbrink

HEINEKEN COMMUNICATION DIRECTOR: Daniela Iebba

HEINEKEN GLOBAL COMMUNICATIONS MANAGER: Guilherme De Marchi Retz

HEINEKEN DIGITAL DIRECTOR: Rob van Griensven

HEINEKEN GLOBAL DIGITAL PRODUCTION MANAGER: Bram Reukers

PUBLICIS ITALY/LE PUB

GLOBAL CHIEF CREATIVE OFFICER PUBLICIS WW: Bruno Bertelli

CHIEF CREATIVE OFFICER: Cristiana Boccassini

CHIEF CREATIVE OFFICER: Mihnea Gheorghiu

GLOBAL EXECUTIVE CREATIVE DIRECTOR: Milos Obradovic

GLOBAL CREATIVE DIRECTOR: Sandra Bold

ART DIRECTOR SUPERVISOR: Marie Poumeyrol

ART DIRECTOR: Alex Eftimie

ART DIRECTOR: Victor Lopez

SENIOR COPYWRITER: Rux Drilea

GLOBAL STRATEGY DIRECTOR: Natasha Wallace

GLOBAL STRATEGY DIRECTOR: James Moore

GLOBAL DATA STRATEGIST: Ilko Petkov

HEAD OF TV: Francesca Zazzera

HEAD TV PRODUCTION HEINEKEN GLOBAL: Mariella Maiorano

DIGITAL PRODUCER: Martina Trozzi

TV PRODUCER: Beatrice Pepe

LE PUB AMS GM/ GLOBAL CLIENT SERVICE DIRECTOR: Eleni Charakleia

GLOBAL CLIENT SERVICE DIRECTOR: Paola Natellis

GROUP ACCOUNT DIRECTOR: Elianne Vermeulen

ACCOUNT DIRECTOR: Codruta Arbore

ACCOUNT EXECUTIVE: Tinatin Prangishvili

DIGITAL PROJECT MANAGER: Thiago Tardioli

PRODUCTION

PRODUCTION COMPANY: HOBBY FILM

DIRECTOR: RODRIGO SAAVEDRA

DOP: Pierre de Kerchove

EXECUTIVE PRODUCER: JOHN GERARD

PRODUCER 24/7: Mariana Mota

DIGITAL ASSETS

PRODUCTION COMPANY: HOBBY FILM

DIRECTOR: Veronica Von Hünefeld

EXECUTIVE PRODUCER: JOHN GERARD

PRODUCER 24/7: Mariana Mota

PILLS

PRODUCTION COMPANY: HOBBY FILM

DIRECTOR: RODRIGO SAAVEDRA

EXECUTIVE PRODUCER: JOHN GERARD

PRODUCER 24/7: Mariana Mota

POST PRODUCTION

POSTPRODUCTION COMPANY: MPC London

EXECUTIVE PRODUCER: Dafydd Upsdell

OFFLINE EDITOR (DIRECTOR’S CUT): Rich Orrick Work Editorial London

OFF LINE EDITOR: Enrico Munarini

COLOR GRADING: Matthiew Toullet

ASSOCIATE CREATIVE DIRECTOR: Gerard Joosten

EXECUTIVE CREATIVE DIRECTOR: Rico de Lange

CREATIVE DIRECTOR: Tanya Ponomareva

ACCOUNT DIRECTOR: Charlotte Grotenhuis

PROJECT MANAGER: Willemijn de Groot

PROJECT MANAGER: Lea Degove

DIGITAL PRODUCER: Vic Krens

DESIGNER: Jana van der Merwe

EDITOR: Gerard Milling

EDITOR: Rocco Tozzi

POST PRODUCER: Christel Heijmans

SUPERVISOR POST PRODUCER: Paulo Pennings

POST PRODUCTION – DIGITAL ASSETS

POST PRODUCTION COMPANY DIGITAL ASSETS: TAG London

EXECUTIVE PRODUCER: JOe Billington

SOUND STUDIO

SOUND STUDIO: Grand Central Recording Studio London

HEAD SOUND ENGINEER: Raj Sehgal

MUSIC PRODUCTION

MUSIC PRODUCTION COMPANY: Sizzer Music Amsterdam

MUSIC SUPERVISOR: Michael Bertoldini

MUSIC PRODUCER: Michael Bertoldini

MUSIC LICENSING

MUSIC LICENSING: Massive Music Amsterdam

ORIGINAL SONG: Superstition

KEY VISUALS

ART BUYER (PRODIGIOUS): Giada Cioffi

PHOTOGRAPHER: Row Lawson

PRODUCTION COMPANY: Sfera Production Agency Milano

EXECUTIVE PRODUCER: Miky Vilardo