Youmark

Cannes Lions 2023, ecco il Medagliere di WPP, che investe in Majority, sigla Usa con expertise nella creatività multiculturale fondata nel 2021 dal Ceo Omid Farhang e dall’atleta Shaquille O’Neal, insieme al Cso Asmirh Davis e al Cmo Jorge Hernandez. Nel 2022, il team dirigenziale dell’agenzia ha aggiunto il Cci Officer Brandon Butler

Il board di Majority

WPP MEDAL TALLY DAY TWO: 42

Grand Prix – 1

Gold Lions – 5

Silver Lions – 17

Bronze Lions – 19

GRAND PRIX

AKQA: Never Done Evolving for Nike – 1 Grand Prix, 1 Silver

Digital Craft: Curation of Data

Digital Craft: Innovative Use of Technology

BRAZIL | AUSTRALIA | US

 GOLD EXAMPLES

AKQA: Transparency Card for Congresso em Foco – 1 Gold, 1 Silver

Digital Craft: Curation of Data

Digital Craft: Real-time Contextual Content

BRAZIL

VMLY&R: Los Santos +3ºC for Greenpeace – 1 Gold, 1 Silver

Entertainment Lions For Gaming: Brand Integration for Games

Entertainment Lions For Gaming: Live Gaming Experience

BRAZIL

VMLY&R: Shout for Telefónica’s Movistar – 2 Gold, 2 Silver, 3 Bronze

Entertainment Lions For Sport: Social Behaviour & Cultural Insight

Film Craft: Script

Film Craft: Direction

Film Craft: Use of Licensed / Adapted Music

MEXICO

Ogilvy: LEA for Kotex – 1 Gold

Entertainment Lions For Sport: Film Series and Audio

BRAZIL

SILVER EXAMPLES

Thjnk and Loved: FAQ YOU for Ohhh! Foundation – 1 Silver

Digital Craft: Overall Aesthetic Design (incl. UI)

GERMANY

Grey and EssenceMediacom: Christmas Always Finds a Way for The Coca-Cola Company – 1 Silver

Entertainment: Brand Partnerships, Sponsorships & Collaborations

USA | ARGENTINA | UK

Grey: The Pringles NPC for Pringles – 1 Silver

Entertainment Lions For Gaming: Brand Partnerships, Sponsorships & Collaborations

UK

Ogilvy and Mindshare: The Cost of Beauty for Dove – 1 Silver, 1 Bronze

Film Craft: Casting

UK | CANADA | USA

Grey: Life Extending Stickers for Makro Supermarkets – 1 Silver

Outdoor: Social Behaviour

COLOMBIA