Creative Pr Italian Winners
Un Bronze Lion a PUBLICIS Milan Italy- Publicis N.Y./ Diesel Go With The Fake
Nessun Leone per McCann/Nemo, Verba DDB/Audi, DDB/Ikea
Grand Prix Pr – The Trash Isles (anche Design Grand Prix)
Agency AMVBBDO
Client LADBible / Plastic Oceans
In the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.
The Pr Lions celebrate creative work which successfully builds trust and cultivates relationships with credible third-parties, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.
Grand Prix Product Design – Kingo
Client Kingo (Leonardo Di Caprio is an investor and an advisor)
Agency Ogilvy Colombia, Ogilvy Guatemala
A prepaid solar kit energy for people who never had access to electricity
Nessun lavoro italiano in shortlist
The Product Design Lions celebrate creativity that fuses form and function. Entries will need to demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product’s beauty and utility by achieving both.
Grand Prix Social & Influencer – Nothing beats a Londoner
Client Nike
Agency Wieden + Kennedy
The campaign celebrates sporting competition in London with cameos from star athletes.
Nessun lavoro italiano in shortlist
Social & Influencer Lions Winners
The Social and Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. Entries will need to demonstrate how levels of engagement, social reach and the creative use of social networks & platforms, brand ambassadors and influencers led to commercial success.
