GroupM, WPP’s media investment group, today announced that Adam Gerhart has been named Mindshare Global Ceo, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges. Gerhart, who will serve on GroupM’s Global Leadership Team (GLT), also maintains his Mindshare U.S. Ceo role until a successor is named.
As Global Ceo, Gerhart’s remit includes the strategy and operations of the global agency network that spans across 86 countries, and the professional development of the agency’s nearly 10,000 colleagues. With a strong belief in media as a business driver for brands, Gerhart’s vision elevates the strategic role media can play in creating purpose and growth. That vision also encompasses data and insights that influence broader brand opportunities like product development, sales and marketing, among others. Previously, Gerhart served as Ceo of Mindshare U.S.
Mindshare manages $24 billion in media investment billings globally (COMvergence, 2019).