William Hill, one of Europe’s leading betting and gaming brands, has appointed 72andSunny Amsterdam to handle its creative advertising account after a four-way pitch.
The initial venture with 72andSunny will build upon William Hill’s new brand-led outlook following on from their recent brand campaign – which featured Hill’s global brand ambassador Anthony Joshua. 72andSunny’s first work will launch across social, digital, Tv and Ooh in August. The lead markets are the Uk and Spain.
The pitch was run in-house by William Hill’s marketing and procurement teams.