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Innocean hires Gabriel Mattar & Ricardo Wolff, boosting its creative power in Europe

A little less than three years after joining Innocean as Global Chief Creative Officer, former DDB London Creative Chief Jeremy Craigen appoints Gabriel Mattar and Ricardo Wolff to lead Innocean European operation.

Gabriel Mattar and Ricardo Wolff come from DDB Berlin and join as European Cco and Ecd respectively. Wolff is responsible for the Berlin operation while Mattar overlooks Innocean business in all European markets – the agency is already present in Madrid, Milan, Paris, London, Istanbul, Frankfurt and Moscow. The duo, based in the new office in Berlin Hackescher Market, will serve Hyundai and Kia.