Creativity & Beyond

Per gli addicted dei videogame arriva il joy stick che puoi bere. Da un’idea di DDB Chicago per Miller Lite

Miller Lite ha creato una divertente soluzione per quei giocatori di playstation che desiderano bere una birra mentre giocano, ma non vogliono interrompere la partita.

Il Can-troller, la lattina di birra che può controllare il gioco come un normale joy-stick.

Per il lancio dell’edizione limitata, Miller sarà presente il 12 giugno all’evento di gaming che prenderà piede a Los Angeles, nel quale i partecipanti potranno provare il Cantroller e vincerlo sfidando Eric Andre, uno dei gamer più conosciuti negli USA e testimonial della campagna.

Credit

Advertiser: Millercoors

Chief Marketing Officer: Michelle St. Jacques

Associate Marketing Manager: Caroline Flood

Director Of Marketing: Lisa Rudman

Senior Brand Manager: Justine Stauffer

Vp: Anup Shah

Public Relations Manager: Colleen Weber

Creative Agency: Ddb Chicago (Experiential: Jack Morton Worldwide)

Copywriter: Nick Stoner, Joey Johnson

Art Director: Nick Howard, Guiga Cunha

Chief Creative Officer: Ari Weiss (North America), John Maxham (Chicago)

Group Creative Director: Myra Nussbaum

Account Executive: Lauren Remar

Chief Production Officer: Diane Jackson

Production Business Manager: Scott Terry

Business Talent Manager: Shirley Mcmahon

Associate Creative Director: Nick Howard, Nick Stoner, Guiga Cunha

Svp, Group Account Director: Kiska Howell

Project Manager: Leah Ziegler

Account Supervisor: Katelyn Ledford

Senior Producer: Jason Georgen

Executive Producer: Keith Jamerson

Digital Agency: Unit9

Tech Lead: Andy Sheen

Tech: Mike Schrofel

Head Of Production: Mindy Lubert

Product Designer: Yu-Chang Chou

Producer: Martina Sogni, Winona Bedford

Executive Producer: Luca De Laurentiis

Creative Director: Yifei Chai

Media Agency: Connect

Production Company: Bullitt

Executive Producer: Todd Makurath, Luke Ricci

Director: Anthony Leonardi

Dop: Jenni Sprunger

Producer: Nathaniel Greene

Edit Company: Whitehouse

Editor: Matthew Wood

Edit Assistant: Luke Sloma

Producer: Lauren Connolly

Post Production Company: Framestore

Creative Director: Anthony Gibbs, Alex Thomas

Cg Supervisor: Jessica Groom

Senior Producer: Rachel Mariscal Creasey

Music Company: The Elements Music

Composer: Dan Bewick

Creative Director: Andy Carroll

Executive Producer: Ian Dalsemer

Sound Company: Studio 225

Producer: Cameron Aper

Studio Director: Kendall Fash

Sound Design & Mix: Nick Papaleo

Pr: Icf Next