New Originals reign supreme in the latest underwear campaign. The film is a part of a wider social campaign with a suite of short form content and interviews. It coincides with a grassroots fundraising event in store and online with the Reach Foundation, where profits from Bonds Originals on Saturday 11th August will go to support life-changing workshops for young girls. The campaign is up now online and on TV from 23/07 in both Australia and New Zealand.
Credit
Brand: Bond
Brand Manager: Kedda Ghazarian
Creative Director: Daniel Pizzato
Head Of Marketing: Emily Small
Marketing Manager: Kelly Mcbride, Michelle Taylor
Assistant Brand Manager: Taylah Johnson
Agency: Leo Burnett Melboune
Copywriter: Holly Burgess
Art Director: Lucy Logan
Chief Creative Officer: Jason Williams
Photographer: Nicole Bentley
Group Business Director: Amanda Nicoll
Print Producer: Kirstie Gadsden
Content Producer: Lucy Appleyard
Director Of Integrated Strategy: Ilona Janashvili
Agency Producer: Eliza Malone (Senior Agency Producer)
Motion Designer: John Angless
Senior Assistant Producer: Leo Burnett Melbourne
Account Director: Chloe Erftemeyer
Production Company Playtime
Executive Producer: Oliver Lawrance
Director: Gracie Otto
Dop: Stefan Duscio
Offline Editor: Rohan Zerna – The Butchery
Production Service
Producer: Tom Slater
Wardrobe Stylist: Ella Murphy
Make Up Artist: Alan White & Gillian Campbell
Music
Song: Day Ones – Level Two, Electric Dreams
Singer/Songwriter: Jessb
Sound: Sam Hopgood – Bang Bang Studios
Online Artist: Chris Betteridge – The Refinery
Colourist: Cj Dobson – The Refinery
