Creatività dell’agenzia Voskhod, in associazione con Accu-Chek (supporti medicali per diabetici – Roche Diabetes Care).
Il 7% della popolazione russa soffre di diabete. Il video, interpretato da veri diabetici e da persone che li curano, ha l’obiettivo di incoraggiare tutte le persone affette dalla malattia.
Per le riprese, Voskhod ha ricreato tipici appartamenti post-sovietici, dove ancora oggi vivono le famiglie. Così che la location risultasse immediatamente familiare.
Credit
Agency: Voskhod
Client: Roche Diabetes Care Rus (Accu-Chek)
Brand: Accu-ChekRoche Diabetes Care Rus (Accu-Chek)
Marketing director: Maria Molchanova
Marketing communication group head: Marina GruzdovaVoskhod Creative Agency
Creative director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Strategic planner: Roman Bukh
Postproduction: Ilya Linetsky
Digital Creative Director: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
Technical Lead: Valery Zaharov
Web designer: Lilia Zagidullina
Production Company SKBD.SH Production
Executive Producers: Nastia Korkia, Michael Romanov
Producer: Vladimir Piskunov
Service Company
Radioaktive UA
Executive Producer: Darko Skulsky
Producer: Kate Galytska
Brand: Accu-ChekRoche Diabetes Care Rus (Accu-Chek)
Marketing director: Maria Molchanova
Marketing communication group head: Marina GruzdovaVoskhod Creative Agency
Creative director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Strategic planner: Roman Bukh
Postproduction: Ilya Linetsky
Digital Creative Director: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
Technical Lead: Valery Zaharov
Web designer: Lilia Zagidullina
Production Company SKBD.SH Production
Executive Producers: Nastia Korkia, Michael Romanov
Producer: Vladimir Piskunov
Service Company
Radioaktive UA
Executive Producer: Darko Skulsky
Producer: Kate Galytska
