Sono 257 su 3.031 iscritti i lavori entrati nella shortlist Promo & Activation. Per il nostro paese passano il turno McCann Worldgroup (The Profiteers – Fiorucci – Best Use of Special Events and Stunt/Live Advertising – Best Use of Social Media), M&C Saatchi (Fastline – Fastweb – Best Use of Special Events and Stunt/Live Advertising – Best Use of Integrated Media), TBWA\Italia (Ball Dream Band – Henkel – Best Use of Digital Media), Saatchi & Saatchi ( (#dammipiùvoce – Coordown Onlus – Best Use of Social Media), Publicis (The Candidate – Heineken Int. – Corporate Image & Information).
