The Cannes Lions International Festival of Creativity e la Bill & Melinda Gates Foundation annunciano i progetti selezionati nell’ambito della 2a edizione dell’iniziativa Cannes Chimera. A ognuno andranno 100mila dollari iniziali per sviluppare la prima fase dell’idea creativa. Ecco quali sono:
BeHere-BeThere Project by Serviceplan, Hamburg, Germany
Cause Generation: a Platform to Define a Generation’s Cause by OgilvyEarth, San Francisco, Usa
Hactivating Development Aid by Coxswain Social Investment Plus, Tunis, Tunisia
HMKD by Leo Burnett, Chicago, Usa
House Parties: Experiential Marketing for Global Aid by Plan International, Washington, Usa
Global 360 by Media Trust, London, Uk
Mobile-izing the United Voices of Aid Recipients by Environics Trust, Ghaziabad, India
RADIO8 by Digital Kitchen, Seattle, Usa
Smart Cities: An Interactive Multi-Media and Mapping Platform by Spatial Collective, Nairobi, Kenya
