Il resort di Las Vegas Palms Casinò che vede una importante ristrutturazione del valore di circa 690 milioni di dollari, inaugura con la campagna ‘Unstatus quo’ il suo rinnovo.
Ristoranti stellati, spazi di gioco ampliati, camere e suite lussuose, luoghi di intrattenimento, programmi artistici e musicali. Così l’esperienza in hotel è stata completamente reinventata.
La poliedrica campagna ‘Unstatus quo’ prende il via con l’uscita del film che colleziona icone della cultura pop con l’intenzione di rappresentare la nuova visione del Palms e la connessione del resort con il mondo dell’arte, del cibo, della musica e della moda.
Nello spot, infatti, personalità diverse come Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, lo chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason REVOK, Timothy Curtis, Gary Stranger, e arte da Damien Hirst a Andy Warhol, si uniscono in modo eclettico ed inaspettato per ridefinire l’ospitalità di Las Vegas e preparare un terreno tutto nuovo al Palms.
Diretto dal regista premiato ai Grammy, Sam Brown, il film è stato concettualizzato e creato da Palms e AKQA Portland.
Credit
Advertiser: Palms Las Vegas
Client Team: Jon Gray, Tal Cooperman, Alex Acuna, Lauren Westerfield, Frank Fertitta Iv
Creative Agency: Akqa Portland
Copywriter: Sammi Chancey
Executive Creative Director: Ginny Golden
Creative Director: Aaron Seymour-Anderson
Group Account Directors: Daniel Jones
Senior Art Director: Alice Chiapperini
Writer: Matteo Capaldi (Senior)
Associate Strategy Director: Sarah-Jayne Boyd
Client Partner: Rodrigo Moyses
Senior Project Manager: Tyler Hilton
Business Affairs Director: Amy Thomas
Associate Creative Director: Carlos Bernal
Account Director: Mariana Pacheco
Program Director: Christine Dippold (Associate)
Media: Justin Claassen, Oona Ziegler
Senior Producer: Thomas Martin
Strategy Director: Alec Black
Designer: Pedro Sanguine, Terry Lee, Chris Lopez
Executive Producer: Dustin Freeman
Production Company: Imperial Woodpecker
Executive Producer: Doug Halbert, Charlie Cocuzza
Director: Sam Brown
Dop: Benoit Debie
Producer: Emma Butterworth
2nd Ad: Kevin Mccann
Production Supervisor: Kelsey Mezzenga
Asst. Production Supervisor: Laurie Adlington, Bailey Padgett
1st Ad: Peter Jackson
Production Designer: Quito Cooksey
Post Production Company: The Mill La And The Mill London
Colourist: Ricky Gausis
Producer: Katie Buckley, Tom Manton (The Mill)
Creative Directors: Jonathan Wesley And Dave Lawson
2d Lead: Martin Karlsson
Editor: Greg Scruton, Michael Rees, Randy Baublis
Art Director: Clarice Chin
Editing House: Cabin Editing Company
Colour Company: Mpc
2d Artists: Dylan Streiff, Patrick Dirks, Julian Ford, Gavin Marler, Brett Lopinsky, Jake Albers, Kai Chun Tsai, Jae Jun Yi, Rob Winfield, Ashwin Arun Bansode, Adam Maynard, Damudar Khuman, John Thornton, Richard De Carteret, Zoe Cosh, Yatin Tamhane
Vfx Supervisors: Jonathan Wesley And Dave Lawson
Colour Producer: Rebecca Boorsma
3d Lead: Gary Driver, Ed Shires, Chase Webb, Gaurav Mathur
Head Of Production: Remy Foxx (Cabin Editing)
Production Coordinator: Emily Stave
3d Artists: Ben Blundell, Bethan Williams, Edward Hicks, Girish Gr, James Hansell, Nicola Gilbert, Murali Krishna Reddy, Sergio Xisto, Tony Atherton, Chase Webb, James Robinson Matte Painting: Cameron Johnson
Executive Producer: Fawn Fletcher (The Mill), Meghan Lang (Mpc)
Music Supervision: Butter Music + Sound
Composer: Fred A Wesley Jr, James Brown, Jared Lee, Jesse Voccia, Joseph Louis Mims (Writers)
Executive Producer: Annick Mayer (Butter Music + Sound)
Engineer: Bj Mekk
Music Supervisor: Chip Herter
Mix: Jesse Voccia O/B/O Agami Music (Programmer)
Publisher: Warner/Chappell / Jared Lee / Agami Music
Song: ‘Unstatus Quo’ By Duckwrth
Producer: Jesse Voccia O/B/O Agami Music
Sound Company: Lime Studios
Sound Engineer: Matt Miller, Lisa Mermelstein (Assistant)
Executive Producer: Susie Boyajan
Sound Designer: Michael Anastasi, Kai Paquin (Assistant)