L’occasione è il lancio del nuovo gel per la rasatura. Oltre allo spot, importante anche la presenza web con un sito dedicato e una partnership con Getty Images per una app dedicata.
Credit
Client: Old Spice
Agency: Wieden + Kennedy, Portland, Ore.
Tv
Creative Director: Jason Bagley / Craig Allen
Copywriter: Eric Fensler
Art Director: Max Erdenberger
Senior Producer: Lindsay Reed
Account Supervisor: Liam Doherty
Executive Creative Directors: Joe Staples / Susan Hoffman
Head of Production: Ben Grylewicz
Production Companies: Fatal Farm
Director: Zachary Johnson / Jeffrey Max
Editorial Company: Fatal Farm
VFX Company: Fatal Farm
Mix Company: Joint
Mixer: Charlie Keating
Interactive
Creative Director: Craig Allen, Jason Bagley, Matt O’Rourke
Copywriter: Shaine Edwards
Art Director: Max Erdenberger
Account Team: Liam Doherty
Executive Creative Directors: Joe Staples / Susan Hoffman
Digital Designer: Ken Berg
Creative Technologist: Stephen Schieberl
Interactive Producer: Andrew Abraham
Director of Digital Production: Pierre Wendling
Art Buying: Heather Smith Harvey
Interactive Studio Artist: Oliver Rokoff
Development Partner Company: By HOOK
Lead Developer: Norm McGarry
Partner/Producer: David Evans